May 2012
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Greetings! Enjoy another issue of NetEqualizer News! This month, we invite you to take our NetGladiator Hacking Challenge, preview features in our now live 5.8 Software Update for NetEqualizer, announce the FlyAway Contest winner, and ask our Library customers to take a short survey. As always, feel free to pass this along to others who might be interested in NetEqualizer News. |
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A message from Art…
We love it when we hear back from you – so if you have a story you would like to share with us of how we have helped you, let us know. Email me directly here. I would love to hear from you! |
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Case Study: A Successful BotNet-Based Attack Not sure where you stand? Think your sites are good to go? Either way, take our NetGladiator Hacking Challenge below! —- NetGladiator Hacking Challenge Give us $1,000 to try and ethically hack your website(s). If we find something, we’ll give you a detailed report of what we found and how to fix it. We can then discuss security controls and appliances that will help you immensely going forward. If we don’t find anything, we’ll credit the $1,000 back to your account. It’s that simple. Contact us today to schedule an assessment: ips@apconnections.net —- NetGladiator is currently looking for value-added resellers. If you are interested in becoming a reseller of our security appliance, contact us at: ips@apconnections.net And the FlyAway Contest Winner Is… The time has come to announce this round’s winner. And the winner is… Bill Vader of Fairmont Area Schools. Congratulations, Bill! Please contact us within 30 days (by June 7, 2012) at: admin@apconnections.net to claim your prize! Library Customer Survey In 2012, we are targeting Libraries as part of our NetEqualizer Marketing programs, and we need your help to figure out where to best spend our time and money. We are asking for your feedback on the NetEqualizer, as well as your input on proposed marketing ideas, as we believe that this will help us to develop effective marketing programs to reach your Library peers. If you have not already responded, please take 5-10 minutes to fill out our brief survey (we appreciate your response by Friday, May 18th, please). The questions are easy – you cannot get them wrong! Take our NetEqualizer Library Survey We really appreciate your time and feedback! 5.8 Software Update Now Available Expanded Prioritization Now you can dynamically allocate bandwidth, by giving priority or taking away bandwidth on the fly for domains like NetFlix, YouTube, or Hulu. This is done by entering in the name servers that you want prioritized or restricted. This is a clean solution, as we are able to do this without violating Net Neutrality because we don’t use deep packet inspection (DPI). We also have added in the ability to add priority hosts by entire subnet instead of just IP address. This feature is useful if you need to prioritize a section of your network, for example, a subnet where your video streaming servers are hosted. VLAN Masking VLAN Masking is an extension of our masking feature. Masks enable you to mark traffic to be ignored by the NetEqualizer, and are used primarily to exclude local traffic that you do not want equalized. Advanced Quota API The 5.8 Software Update is Quota API ready. The new Quota API tool allows you to more easily manage bandwidth caps for users by providing a much cleaner and efficient interface. Better Caching We are now shipping with 750 gigabyte SSD drives to enhance our caching in the NetEqualizer. This means we have the capability to hold more content and store larger videos. We also cache some smaller, more popular web pages to allow those sites to be loaded very quickly. —- As always, the 5.8 Software Update will be available at no charge to customers with valid NetEqualizer Software Subscriptions (NSS). For more information on the NetEqualizer or the upcoming release, visit our blog or contact us at: sales@apconnections.net Do We Really Need SSL?
By Art Reisman – CTO – APconnections I know that perception is reality, and sometimes it is best to accept it, but when it comes to security, FUD, I get riled up. For example, last year I wrote about the un-needed investment surrounding the IPV4 demise, and, as predicted, the IPv6 push turned out to be mostly vendor hype motivated by a desire to increase equipment sales. Today, I am here to dispel the misplaced fear around the concept of having your data stolen in transit over the Internet. I am referring to the wire between your residence and the merchant site at the other end. This does not encompass the security of data once it is stored on disk drive at its final location, just the transit portion. To get warmed up, let me throw out some analogies. Do you fear getting carjacked going 75 mph on the interstate? Most likely not, but I bet you do lock your doors when stopped. Do you worry about encrypting your cell phone conversations? Not unless you are on security detail in the military. As with my examples, somebody stealing your credit card while it is in transit, although possible, is highly impractical; there are just better ways to steal your data… |
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Photo Of The Month
Hiking, Biking and Spiritual Vortexes Immediately upon arrival, it’s not difficult to see why Sedona, AZ is such an enchanting place. Even though we are spoiled by the natural beauty of Colorado, the backdrop that Northern Arizona provides is a close rival. While Boulder, CO and the surrounding mountains boast some of the best road biking in the world, the trail system in this unique area is king when it comes to mountain biking. The picture above was taken by one of our staff members on a recent trek. |
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NetEqualizer News Special Feature: Technology and Other Predictions for 2012 and Beyond
July 13, 2011 — netequalizerAs we pass the midpoint of 2011, it’s time to start making a few predictions about the year to come. So keep an eye out for these developments over the next 18 months. If we’re right, be sure to give us credit. If we’re wrong, just act like this post never happened. Here are our thoughts…
Prediction #1: Apple or a new player will make a splash in the search engine market. Current search engine technology, although thorough and expansive, tends to be lacking in smarts. How many times have you searched for a page or link that you know for sure is out there, and despite your best efforts of crafting your key words, Google or Yahoo can’t find what you are looking for? Sometimes, unless you know the exact context of a sentence, in correct word order, you just can’t find it. And that leaves room for improvement.
This is not a knock on Google, Yahoo! or Bing, per se, but rather just an observation that there is room for another generation of search engine and somebody is going to do it sooner rather than later. However, we expect the next-generation search engine will sacrifice speed for intelligence. By this we mean that it is likely the newer generation may crank for 20 seconds to find what you are looking for, but the slower speeds will be more than compensated for by the better, more relevant results. New search engine technology will take the market by storm because of more useful content.
The reason why we suspect Apple might solve this puzzle is that Steve Jobs has a habit of leap frogging technology and bringing it to market. Google has grown by acquisition and not so much by innovation. If not Apple, then it might also come out of left field at some graduate research lab. Regardless, we think it will happen.
Prediction #2: There will be a tumble in the social networking and search engine stock bubble. The expectations for advertisement revenue will not pan out. Placement ads are just too easy to ignore on the Internet. These sites do not have the captive audience of the super bowl, and advertisers are starting to figure that out.
There will be price pressure on the content sites and search engine sites to lower costs to attract advertisers as they actually start to measure and go public with their returns on advertising investment. There will be quite a bit of pressure to hide this fact in the media, as there is now, but at some point content advertising revenues ROI will bare this out.
We are not predicting a collapse in this market, but just some major adjustments to valuations. This is based on our six years of experience placing online ads. Prices have gone up and results were never there to justify cost.
Related Article: Facebook Valuation Too High
Related Article: Demand Builds for TV Ad Time
Prediction #3: Fuel prices will plummet as the Chinese and Indian economies cool down.
Although oil production and exploration is flat in the US, every other country around the world is picking up exploration and exploiting new reserves. The market will be flooded with oil by mid or late 2012, sending the price of gasoline back down to $2 or below.
Prediction #4: There will be a new resurgence in urban mesh networks.
Why? These things really do enhance economic activity. The initial round of municipal mesh networks was a learning experiment with some limited success and way too much inexperience in sourcing providers.
The real reason for cities to invest in these networks will be the growing monthly fees with 4G devices that traditional providers are charging to cover the cost of their larger networks. Users will gravitate toward areas where they can switch over to free wireless. A well-covered downtown or small city with free wireless service will be a welcome island for business users and consumers alike. Think of it like a stepping inside a circle where you can make free unlimited long distance calls while the rest of the provider networks gouge you when step outside.
We’ll see how these predictions pan out. As always, feel free to share your thoughts on our predictions, or some predictions of your own, in the comments section below.
In a related article, the WSJ reports Wi-fi is the largest provider for Mobile Devices such as the iPhone.
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