NetEqualizer News Special Feature: Technology and Other Predictions for 2012 and Beyond

As we pass the midpoint of 2011, it’s time to start making a few predictions about the year to come. So keep an eye out for these developments over the next 18 months. If we’re right, be sure to give us credit. If we’re wrong, just act like this post never happened. Here are our thoughts…

Prediction #1: Apple or a new player will make a splash in the search engine market. Current search engine technology, although thorough and expansive, tends to be lacking in smarts. How many times have you searched for a page or link that you know for sure is out there, and despite your best efforts of crafting your key words, Google or Yahoo can’t find what you are looking for? Sometimes, unless you know the exact context of a sentence, in correct word order, you just can’t find it. And that leaves room for improvement.

This is not a knock on Google, Yahoo! or Bing, per se, but rather just an observation that there is room for another generation of search engine and somebody is going to do it sooner rather than later. However, we expect the next-generation search engine will sacrifice speed for intelligence. By this we mean that it is likely the newer generation may crank for 20 seconds to find what you are looking for, but the slower speeds will be more than compensated for by the better, more relevant results. New search engine technology will take the market by storm because of more useful content.

The reason why we suspect Apple might solve this puzzle is that Steve Jobs has a habit of leap frogging technology and bringing it to market. Google has grown by acquisition and not so much by innovation. If not Apple, then it might also come out of left field at some graduate research lab. Regardless, we think it will happen.

Prediction #2: There will be a tumble in the social networking and search engine stock bubble. The expectations for advertisement revenue will not pan out. Placement ads are just too easy to ignore on the Internet. These sites do not have the captive audience of the super bowl, and advertisers are starting to figure that out.

There will be price pressure on the content sites and search engine sites to lower costs to attract advertisers as they actually start to measure and go public with their returns on advertising investment. There will be quite a bit of pressure to hide this fact in the media, as there is now, but at some point content advertising revenues ROI will bare this out.

We are not predicting a collapse in this market, but just some major adjustments to valuations. This is based on our six years of experience placing online ads. Prices have gone up and results were never there to justify cost.

Related Article: Facebook Valuation Too High

Related Article: Demand Builds for TV Ad Time

Prediction #3: Fuel prices will plummet as the Chinese and Indian economies cool down.

Although oil production and exploration is flat in the US, every other country around the world is picking up exploration and exploiting new reserves. The market will be flooded with oil by mid or late 2012, sending the price of gasoline back down to $2 or below.

Prediction #4: There will be a new resurgence in urban mesh networks.

Why? These things really do enhance economic activity. The initial round of municipal mesh networks was a learning experiment with some limited success and way too much inexperience in sourcing providers.

The real reason for cities to invest in these networks will be the growing monthly fees with 4G devices that traditional providers are charging to cover the cost of their larger networks. Users will gravitate toward areas where they can switch over to free wireless. A well-covered downtown or small city with free wireless service will be a welcome island for business users and consumers alike. Think of it like a stepping inside a circle where you can make free unlimited long distance calls while the rest of the provider networks gouge you when step outside.

We’ll see how these predictions pan out. As always, feel free to share your thoughts on our predictions, or some predictions of your own, in the comments section below.

In a related article, the WSJ reports Wi-fi is the largest provider for Mobile Devices such as the iPhone.

We Want Your Feedback!

In this month’s newsletter, we gave an overview of a few potential new NetEqualizer features. While we have several options under consideration, we want to know what features might serve you best. So, take a look at the options below, visit our survey, and let us know what you think!

  1. The option to send an SNMP trap to your SNMP monitor during a network event.
  2. The option to receive email notification during certain specified network events.This could include when:
    1. Bandwidth utilization is high – This would happen when your bandwidth utilization is extremely high and might indicate the need for an upgrade in bandwidth
    2. Errors occur on an interface card – This would be used to detect if there was a problem with one of your Ethernet or fiber connections
    3. A new P2P user is detected on your network – This would make even better and more efficient use of our new P2P Locator Technology
    4. YouTube has been viewed from cache – An email would be dispatched every time a YouTube video is served up from our NetEqualizer Caching Option
  3. A form of active directory integration to specify a rate limit on a user by name rather than IP address. For example, you could say John Smith is limited to one-megabit downloads. As of now, you would need to know John Smith’s IP address. With an integration of active directory, you can specify him by name.
  4. A standard pre-written quota utility (source code) with each system. Right now, the NetEqualizer just comes with an API (see the NetEqualizer User Quota API). However, this new utility would be something you could plug IPs into from the GUI and have a monthly quota enforced right away. Initially, it would be a very simple tool, but it could be expanded. In other words, this would be a good working program using our API to get you a head start on expanding and writing a full-bodied quota tool.

Click here or on the survey to respond.

New Features Survey

Click here or on the survey to respond.

NetEqualizer News: July 2011

NetEqualizer News

July 2011  

Enjoy another issue of NetEqualizer News! This month, we introduce several potential new NetEqualizer features and give the latest news on our $10,000 IPv6 switchover contest. As always, feel free to pass this along to others who might be interested in NetEqualizer News.

In This Issue:
:: Top New NetEqualizer Feature Ideas
:: Tech Talk – YouTube Caching
:: $10,000 IPv6 Switchover Contest Update
:: Best Of The Blog

 Our Website         Contact Us         NetEqualizer Demo         Price List     Join Our Mailing List

Top New NetEqualizer Feature Ideas

The recent success of our P2P Locator Technology has given us even more encouragement to roll out additional NetEqualizer features. Of course, we want to devote the most attention to those features that meet the needs and demands of our customers.

So, we’ve listed some ideas and features below that could potentially be added to an upcoming mainstream NetEqualizer release. We’ll decide which features to focus on in part based on your feedback (click here for our survey).

Here are a few of our works-in-progress for the NetEqualizer:

  1. The option to send an SNMP trap to your SNMP monitor during a network event.
  2. The option to receive email notification during certain specified network events.This could include when:
    1. Bandwidth utilization is high – This would happen when your bandwidth utilization is extremely high and might indicate the need for an upgrade in bandwidth
    2. Errors occur on an interface card – This would be used to detect if there was a problem with one of your Ethernet or fiber connections
    3. A new P2P user is detected on your network – This would make even better and more efficient use of our new P2P Locator Technology
    4. YouTube has been viewed from cache – An email would be dispatched every time a YouTube video is served up from our NetEqualizer Caching Option
  3. A form of active directory integration to specify a rate limit on a user by name rather than IP address. For example, you could say John Smith is limited to one-megabit downloads. As of now, you would need to know John Smith’s IP address. With an integration of active directory, you can specify him by name.
  4. A standard pre-written quota utility (source code) with each system. Right now, the NetEqualizer just comes with an API (see the NetEqualizer User Quota API). However, this new utility would be something you could plug IPs into from the GUI and have a monthly quota enforced right away. Initially, it would be a very simple tool, but it could be expanded. In other words, this would be a good working program using our API to get you a head start on expanding and writing a full-bodied quota tool.

Would any of these benefit your network? Let us know what you think with this short survey.

Tech Talk – YouTube Caching

We recently began work on a series of videos to better explain many of the features and functions of the NetEqualizer. We’re calling the series “Tech Talk,” and we hope to expand on the collection frequently. This month, we’re releasing a short feature on the NetEqualizer Caching Option (NCO). Stay tuned for more!

NetEqualizer Tech Talk - YouTube Caching

NetEqualizer Tech Talk – YouTube Caching

$10,000 IPv6 Switchover Contest Update

After several months of submissions, the $10,000 IPv6 switchover contest introduced in March has now been closed to new entries. As planned, predictions of the worldwide IPv6 switchover date were taken until June 29. We’d like to thank all of you who participated and provided your input.

And now we wait.

If and when the worldwide switchover (as defined in the contest rules) occurs, the lucky winner will be both announced in our newsletter as well as notified personally. In the meantime, keep the discussion of the IPv6 switch going on our blog! And for those of you still getting a handle on the IPv6 switch, be sure to take a look at our recent article, “10 Things You Should Know about IPv6.”

Best Of The Blog

Just How Fast Is Your 4G Network?

The subject of Internet speed and how to make it go faster is always a hot topic. So that begs the question, if everybody wants their Internet to go faster, what are some of the limitations? I mean, why can’t we just achieve infinite speeds when we want them and where we want them?

Below, I’ll take on some of the fundamental gating factors of Internet speeds, primarily exploring the difference between wired and wireless connections. As we have “progressed” from a reliance on wired connections to a near-universal expectation of wireless Internet options, we’ve also put some limitations on what speeds can be reliably achieved. I’ll discuss why the wired Internet to your home will likely always be faster than the latest fourth generation (4G) wireless being touted today.

To get a basic understanding of the limitations with wireless Internet, we must first talk about frequencies. (Don’t freak out if you’re not tech savvy. We usually do a pretty good job at explaining these things using analogies that anybody can understand.) The reason why frequencies are important to this discussion is that they’re the limiting factor to speed in a wireless network.

The FCC allows cell phone companies and other wireless Internet providers to use a specific range of frequencies (channels) to transmit data. For the sake of argument, let’s just say there are 256 frequencies available to the local wireless provider in your area. So in the simplest case of the old analog world, that means a local cell tower could support 256 phone conversations at one time.

However, with the development of better digital technology in the 1980s, wireless providers have been able to juggle more than one call on each frequency. This is done by using a time sharing system where bits are transmitted over the frequency in a round-robin type fashion such that several users are sharing the channel at one time.

The wireless providers have overcome the problem of having multiple users sharing a channel by dividing it up in time slices. Essentially this means when you are talking on your cell phone or bringing up a Web page on your browser, your device pauses to let other users on the channel. Only in the best case would you have the full speed of the channel to yourself (perhaps at 3 a.m. on a deserted stretch of interstate). For example, I just looked over some of the mumbo jumbo and promises of one-gigabit speeds for 4G devices, but only in a perfect world would you be able to achieve that speed.

In the real world of wireless, we need to know two things to determine the actual data rates to the end user.

To keep reading, click here.

Photo Of The Month  

NetEqualizer Wordie

NetEqualizer Wordle 

Just for fun, we created a NetEqualizer Wordle that captures many of the capabilities and qualities of the NetEqualizer.  

    View our videos on YouTube

Budgeting for Wireless Data on Verizon’s New Plans

Editor’s Note: This article from The Associated Press appeared today on Yahoo! Finance. It sheds some light on Verizon’s plans and gives additional details on some of the issues discussed in our article below.

NEW YORK (AP) — Are you a wireless data glutton or a nibbler?

Many Verizon Wireless customers will have to figure that out — perhaps as soon as this week — as the country’s largest wireless carrier is set to introduce data plans with monthly usage caps.

Here’s some help determining which plan will work for you, even if you don’t know how many megabytes are in a gigabyte.

Verizon hasn’t said what its plans will look like. But because AT&T introduced capped data plans a year ago and T-Mobile USA eliminated its unlimited data plan in May, this is well-trod ground.

To keep reading, click here.

Just for Fun! A NetEqualizer Wordle

NetEqualizer Wordle

NetEqualizer News: June 2011

NetEqualizer News

June 2011

Enjoy another issue of NetEqualizer News! This month, we introduce our newest NetEqualizer feature — P2P locating — and look back at the highlights of our most recent Technical Seminar. As always, feel free to pass this along to others who might be interested in NetEqualizer News.

In This Issue:
:: The NetEqualizer P2P Locator Is Now Available
:: Another Successful Tech Seminar Is In The Books…Here’s A Rundown
:: Our Next NetEqualizer Tech Seminar Is Coming Soon!
:: See You At edACCESS
:: Best Of The Blog

Our Website         Contact Us         NetEqualizer Demo        Price List       Join Our Mailing List

The NetEqualizer P2P Locator Is Now Available

This past week, we announced the release of our new peer-to-peer (P2P) locator technology. The release is the most recent addition to the growing capabilities of NetEqualizer 5.0 and marks another significant step in our commitment to ensuring network quality while maintaining user privacy.

Although the NetEqualizer has long been able to thwart P2P behavior without any controversial layer 7 packet inspection, this new utility can now automatically pinpoint and identify an individual P2P user or gamer without looking at any private data.The key to determining a user’s behavior is the analysis of fluctuations in their connection counts and the total number of connections. By taking snapshots of network activity over a few seconds, the utility differentiates P2P use from gaming, Web browsing and even video.

Using this information, the utility provides:

  • A list of users that are suspected of using P2P
  • A list of users that are likely hosting gaming servers
  • A confidence rating for each user (from high to low)
  • The option of tracking users by IP and MAC address

In the past, the ability to do so required the time-consuming study of network behavior. However, the new utility provides administrators the results without the additional legwork.

NetEqualizer 5.0 and the P2P locator technology are available at no charge for customers with current NetEqualizer Software Subscriptions (NSS). Additional information about the NetEqualizer and user privacy can be found in the NetEqualizer News Blog’s “NetEqualizer Offers Net Neutrality, User Privacy Compromise.”


Another Successful Tech Seminar Is In the Books…Here’s A Rundown

biola university logo

This past March, we held our most recent complimentary NetEqualizer Technical Seminar in Southern California with host Biola University. As always, the Seminar was great, and we had a wonderful time meeting with several current and future NetEqualizer users.

In addition to Biola, the Seminar was attended by NetEqualizer users such as Chapman University, The Master’s College, Southern California Coastal Water Research Project, and JD Enterprises, who came all the way from Haiti.

After opening remarks from Biola University Director of IT Operations Scott Himes, APconnections co-founder and CTO Art Reisman took center stage to discuss several recent technical advances in the NetEqualizer such as the release of the new NetEqualizer Caching Option and enhancements to provide a softer license violation enforcement and an improved handling of pools.

Keeping with our Seminar’s traditional hands-on approach, Biola’s network was also analyzed live on a large projection screen with various network reports displayed and possible P2P/BitTorrent sessions identified and discussed.The hands-on demonstration was followed by a Q&A session with topics ranging from fine-tuning to network policy enforcement to IPv6 adoption and how the internals of NetEqualizer handle bandwidth accounting and connection persistence. (This included Art’s story about his shameless offer to give his ISP a NetEqualizer to improve his Internet connection so he could listen to a stream of the Broncos game uninterrupted from his rural Kansas farm.)


However, the Q&A was not just a one-way street, as we always enjoy hearing suggestions from participants and learning more about the individual issues facing network administrators. There was a relative consensus that the biggest bandwidth management challenge right now is video (YouTube, Netflix, Apple TV, Hulu, etc.). This was substantiated by a recent Morgan Stanley Research report that was cited during the meeting, as well as through users’ own experiences and observations. A number of participants shared their own video policies as well as how these policies may change going forward. Even those customers who had surplus bandwidth available either have considered or are currently contemplating bandwidth limits on users/IPs as a response.

Overall, the Biola University Seminar was another enjoyable and successful meet-up for both current and future NetEqualizer users as well as the APconnections staff. We hope to see you at our next Seminar (see our next article)!

Our Next NetEqualizer Tech Seminar Is Coming Soon!NetEq. Seminars

Plans are now in the works for our next complimentary NetEqualizer Technical Seminar. We’re currently taking suggestions for potential hosts, so if you’re interested, be sure to let us know.

The upcoming Seminar will cover:

  • The various tradeoffs regarding how to stem P2P and bandwidth abuse
  • Recommendations for curbing RIAA requests
  • Demo of the NetEqualizer network access control module
  • Lots of customer Q&A and information sharing on how clients are using the NetEqualizer, including some hands-on probing of a live system

If that wasn’t enough, we’ll be giving away great door prizes to attendees.  So, be sure not to miss this Seminar!  We’ll keep you posted as the details develop and the final location is determined. For more information, or to express interest in hosting, contact us via email to admin.

See You At edACCESS!

edAccess

edACCESS is quickly approaching!  On June 22nd, APconnections will be attending the edACCESS conference in Hightstown, New Jersey.  We hope to see many of you there!

The edACCESS conference is geared toward small schools and colleges, and was recommended to us by long-time customer Tom Phelan of The Peddie School.  The conference is unique in that it is limited to 100 attending schools, and the attendees define the topics to be discussed during the first sessions!  If you’re a small school or college and would like to attend, please register at edaccess.

Also, we’re always open to new conferences.  So, if you know of a conference that you think would be a good fit for us, please email us at sales with your recommendation.  See you in New Jersey!


Best of The Blog

The True Price Of Bandwidth Monitoring

For most IT administrators, bandwidth monitoring of some sort is an essential part of keeping track of, as well as justifying, network expenses. Without visibility into a network load, an administrator’s job would degrade into a quagmire of random guesswork. Or would it?

The traditional way of looking at monitoring your Internet has two parts: the fixed cost of the monitoring tool used to identify traffic, and the labor associated with devising a remedy. In an ironic inverse correlation, we assert that costs increase with the complexity of the monitoring tool. Obviously, the more detailed the reporting tool, the more expensive its initial price tag. The kicker comes with part two. The more expensive the tool, the more  detail it will provide, and the more time an administrator is likely to spend adjusting and mucking, looking for optimal performance.

But is it a fair to assume higher labor costs with more advanced monitoring and information?

Well, obviously it would not make sense to pay more for an advanced tool if there was no intention of doing anything with the detailed information it provides. Why have the reporting tool in the first place if the only output was to stare at reports and do nothing? Typically, the more information an admin has about a network, the more inclined he might be to spend time making adjustments.

On a similar note, an oversight often made with labor costs is the belief that when the work needed to adjust the network comes to fruition, the associated adjustments can remain statically in place. However, in reality, network traffic changes constantly, and thus the tuning so meticulously performed on Monday may be obsolete by Friday.

Does this mean that the overall productivity of using a bandwidth tool is a loss? Not at all. Bandwidth monitoring and network mucking can certainly result in a cost-effective solution.  But where is the tipping point?  When does a monitoring solution create more costs than it saves?

A review of recent history reveals that technologies with a path similar to bandwidth monitoring have become commodities and shunned the overhead of most human intervention.

To keep reading, click here.

Photo Of The Month  

Bolder Boulder

2011 Bolder Boulder

This month’s photo is a shot of the finish area in Folsom Field of the Bolder Boulder, a local 10k race drawing over 50,000 participants every Memorial Day. 

NetEqualizer P2P Locator Technology

Editor’s NoteThe NetEqualizer has always been able to thwart P2P behavior on a network. However, our new utility can now pinpoint an individual P2P user or gamer without any controversial layer-7 packet inspectionThis is an extremely important step from a privacy point of view as we can actually spot P2P users without looking at any private data.

A couple of months ago, I was doing a basic health check on a customer’s heavily used residential network. In the process, I instructed the NetEqualizer to take a few live snapshots. I then used the network data to do some filtering with custom software scripts. Within just a few minutes, I was able to inform the administrator that eight users on his network were doing some heavy P2P, and one in particular looked to be hosting a gaming session. This was news to the customer, as his previous tools didn’t provide that kind of detail.

A few days later, I decided to formally write up my notes and techniques for monitoring a live system to share on the blog. But, as I got started, another lightbulb went on…in the end, many customers just want to know the basics — who is using P2P, hosting game servers, etc. They don’t always have the time to follow a manual diagnostic recipe.

So, with this in mind, instead of writing up the manual notes, I spent the next few weeks automating and testing an intelligent utility to provide this information. The utility is now available with NetEqualizer 5.0.

The utility provides: 

  • A list of users that are suspected of using P2P
  • A list of users that are likely hosting gaming servers
  • A confidence rating for each user (from high to low)
  • The option of tracking users by IP and MAC address

The key to determining a user’s behavior is the analysis of the fluctuations in their connection counts and total number of connections. We take snapshots over a few seconds, and like a good detective, we’ve learned how to differentiate P2P use from gaming, Web browsing and even video. We can do this without using any deep packet inspection. It’s all based on human-factor heuristics and years of practice.

Enclosed is a screen shot of the new P2P Locator, available under our Reports & Graphing menu.

Our new P2P Locator technology

Contact us to learn more about the NetEqualizer P2P Locator Technology or NetEqualizer 5.0. For more information about ongoing changes and challenges with BitTorrent and P2P, see Ars Technica’s ”BitTorrent Has New Plan to Shape Up P2P Behavior.”

NetEqualizer News: May 2011

NetEqualizer News

May 2011  

Enjoy another issue of NetEqualizer News! This month, we continue our conversation on YouTube Caching, with articles on why you should consider Caching and how to measure its effectiveness. We also give you the Facts on QoS, in this month’s Best of Blog article.  Finally, we clue you in on the upcoming edAccess Conference, in case it is a fit for you!

As always, feel free to pass this along to others who might be interested in NetEqualizer News.

In This Issue:
:: How to Measure Effectiveness of YouTube Caching
:: See you at edAccess!
:: Why consider the NetEqualizer Caching Option (NCO)?
:: Best of The Blog

 Our Website         Contact Us         NetEqualizer Demo         Price List     Join Our Mailing List 

How to Measure Effectiveness of YouTube Caching

 

Since the release of YouTube caching support on our NetEqualizer bandwidth controller, we have been able to review several live systems in the field.

Below we will go over the basic hit rate of YouTube videos and explain in detail how this effects the user experience. The analysis  below is based on an actual snapshot from a mid-sized state university, using a 64 Gigabyte cache, and with approximately 2000 students in residence.

The Squid Proxy server provides a wide range of statistics. You can easily spend hours examining them and become exhausted with MSOS, an acronym for “meaningless stat overload syndrome”.  To save you some time we are going to look at just one stat from one report.

From the Squid Statistics Tab on the NetEqualizer, we selected the Cache Client List option. This report shows individual Cache stats for all clients on your network. At the very bottom is a summary report totaling all squid stats and hits for all clients.

 To keep reading, click here.

See you at edAccess

June 20th-23rd, 2011!

This June 22nd, NetEqualizer will be attending the edAccess conference in Hightstown, New Jersey.

edAccess

The edAccess Conference is geared to small schools and colleges, and was recommended to us by long-time customer Tom Phelan of The Peddie School. 

The conference is unique in that it is limited to 100 attending schools, and the attendees define the topics to be discussed during the 1st sessions!  If you are a small school or college and would like to attend, please register at edaccess

We are always open to considering conferences to attend.  If you know of a conference that you think would be a good fit for us, please email us at sales with your recommendation.     

Why Consider the NetEqualizer Caching Option (NCO)?

   

Over the last several years, the volume of static, deterministic Internet traffic has grown by leaps and bounds, to the point where it may comprise 40% and up of your Internet traffic.

While behavior-based shaping on its own is a great solution for reducing congestion on your network, adding on caching is a complementary approach, and should be considered as part of your overall bandwidth management strategy, as caching reduces your overall Internet traffic volume.

In this white paper, we discuss the capabilities of our add-on module, the NetEqualizer Caching Option (NCO).

Caching Executive White Paper
Caching Executive White Paper

 

 

Read more from our

Caching Executive White Paper.

Best of the Blog

QoS is a Matter of Sacrifice


Usually in the first few minutes of talking to a potential customer, one of their requests will be something like “I want to give QoS (Quality of Service) to Video”, or “I want to give Quality of Service to our Blackboard application”.

The point that is often overlooked by resellers  pushing QoS solutions, is that providing QoS for one type of traffic always involves taking bandwidth away from something else.


The  network hacks understand this, but for those that are not down in the trenches

sometimes we must gently walk them through a scenario.

Click here to read more….

Photo Of The Month  

NetEqualizers in the Data Center

NetEqualizers racked up in our Data Center

We use this configuration to run our high-volume and stress tests against new releases and features, most recently NetEqualizer 5.0 and the NetEqualizer Caching Option (NCO).

Visit our blog                    View our videos on YouTube

Setting Up a Squid Proxy Caching Co-Resident with a Bandwidth Controller

Editor’s Note: It was a long road to get here, and for those following in our footsteps or just curious on the intricacies of YouTube caching, we have laid open the details.

This evening, I’m burning the midnight oil. I’m monitoring Internet link statistics at a state university with several thousand students hammering away on their residential network. Our bandwidth controller, integrated with Squid caching, has been running continuously for several days and all is stable. From the stats I can see, about 1,000 YouTube videos have been played out of the local cache over the past several hours. Without the caching feature installed, most of the YouTube videos would have played anyway, but there would be interruptions as the Internet link coughed and choked with congestion. Now, with caching running smoothly, the most popular videos will run without interruptions.

Getting to this stable product was a long and winding road. Here’s how we got there.

First, some background information on the initial problem.

To use a Squid proxy server, your network administrator must put hooks in your router so that all Web requests go the Squid proxy server before heading out to the Internet. Sometimes the Squid proxy server will have a local copy of the requested page, but most of the time it won’t. When a local copy is not present, it sends your request on to the Internet to get the page (for example the Yahoo! home page) on your behalf. The squid server will then update a local copy of the page in its cache (storage area) while simultaneously sending the results back to you, the original requesting user. If you make a subsequent request to the same page, the Squid will quickly check it to see if the content has been updated since it stored away the first time, and if it can, it will send you a local copy. If it detects that the local copy is no longer valid (the content has changed), then it will go back out to the Internet and get a new copy.

Now, if you add a bandwidth controller to the mix, things get interesting quickly. In the case of the NetEqualizer, it decides when to invoke fairness based on the congestion level of the Internet trunk. However, with the bandwidth controller unit (BCU) on the private side of the Squid server, the actual Internet traffic cannot be distinguished from local cache traffic. The setup looks like this:

Internet->router->Squid->bandwidth controller->users

The BCU in this example won’t know what is coming from cache and what is coming from the Internet. Why? Because the data coming from the Squid cache comes over the same path as the new Internet data. The BCU will erroneously think all the traffic is coming from the Internet and will shape cached traffic as well as Internet traffic, thus defeating the higher speeds provided by the cache.

In this situation, the obvious solution would be to switch the position of the BCU to a setup like this:

Internet->router->bandwidth controller->Squid->users

This configuration would be fine except that now all the port 80 HTTP traffic (cached or not) will appear like it is coming from the Squid proxy server and your BCU will not be able to do things like put rate limits on individual users. Fortunately, with the our NetEqualizer 5.0 release, we’ve created an integration with NetEqualizer and co-resident Squid such that everything works correctly. (The NetEqualizer still sees and acts on all traffic as if it were between the user and the Internet. This required some creative routing and actual bug fixes to the bridging and routing in the Linux kernel. We also had to develop a communication module between the NetEqualizer and the Squid server so the NetEqualizer gets advance notice when data is originating in cache and not the Internet.)

At this point, you may be wondering if Squid caching is so great, why not just dump the BCU and be done with the complexity of trying to run both? Well, while the Squid server alone will do a fine job of accelerating the access times of large files such as video when they can be fetched from cache, a common misconception is that there is a big relief on your Internet pipe with the caching server. This has not been the case in our real world installations.

The fallacy for caching as panacea for all things congested assumes that demand and overall usage is static, which is a unrealistic. The cache is of finite size and users will generally start watching more YouTube videos when they see improvements in speed and quality (prior to Squid caching, they might have given up because of slowness), including videos that are not in cache. So, the Squid server will have to fetch new content all the time, using additional bandwidth and quickly negating any improvements. Therefore, if you had a congested Internet pipe before caching, you will likely still have one afterward, leading to slow access for many e-mail, Web  chat and other non-cacheable content. The only solution is to include a bandwidth controller in conjunction with your caching server. This is what NetEqualizer 5.0 now offers.

In no particular order, here is a list of other useful information — some generic to YouTube caching and some just basic notes from our engineering effort. This documents the various stumbling blocks we had to overcome.

1. There was the issue of just getting a standard Squid server to cache YouTube files. It seemed that the URL tags on these files change with each access, like a counter, and a normal Squid server is fooled into believing the files have changed. By default, when a file changes, a caching server goes out and gets the new copy. In the case of YouTube files, the content is almost always static. However, the caching server thinks they are different when it sees the changing file names. Without modifications, the default Squid caching server will re-retrieve the YouTube file from the source and not the cache because the file names change. (More on caching YouTube with Squid)

2. We had to move to a newer Linux kernel to get a recent of version of Squid (2.7) which supports the hooks for YouTube caching. A side effect was that the new kernel de-stabalized some of the timing mechanisms we use to implement bandwidth control. These subtle bugs were not easily reproduced with our standard load generation tools, so we had to create a new simulation lab capable of simulating thousdands of users accessing the Internet and YouTube at the same time. Once we built this lab, we were able to re-create the timing issues in the kernel and have them patched.

3. It was necessary to set up a firewall re-direct (also on the NetEqualizer) for port 80 traffic back to the Squid server. This configuration, and the implementation of an extra bridge, were required to get everything working. The details of the routing within the NetEqualizer were customized so that we would be able to see the correct IP addresses of  Internet sources and users when shaping. (As mentioned above, if you do not take care of this, all IPs (traffic) will appear as if they are coming from the Proxy server.

4. The firewall has a table called ConnTrack (not be confused with NetEqualizer connection tracking but similar). The connection tracking table on the firewall tends to fill up and crash the firewall, denying new requests for re-direction if you are not careful. If you just go out and make the connection table randomly enormous that can also cause your system to lock up. So, you must measure and size this table based on experimentation. This was another reason for us to build our simulation lab.

5. There was also the issue of the Squid server using all available Linux file descriptors. Linux comes with a default limit for security reasons, and when the Squid server hit this limit (it does all kinds of file reading and writing keeping descriptors open), it locks up.

6. Some of the tuning changes we made to support YouTube caching were:

a. To limit the file size of a cached object of 2 megabits to 40 megabits

  • minimum_object_size 2000000 bytes
  • maximum_object_size 40000000 bytes

If you allow smaller cached objects it will rapidly fill up your cache and there is little benefit to caching small pages.

b. We turned off the Squid keep reading flag

  • quick_abort_min 0 KB
  • quick_abort_max 0 KB

This flag when set continues to read a file even if the user leave the page , for example when watching a video if the user aborts     on their browser the Squid cache continues to read the file. I suppose this could now be turned back on but during testing it was quite obnoxious to see data transfers talking place to the squid cache when you thought nothing was going on.

c. We also explicitly told the Squid what DNS servers to use in its configuration file. There was some evidence that without this the Squid server may bog down, but we never confirmed it. However, no harm by setting these parameters

  • dns_nameservers   x.x.x.x

d. You have to be very careful to set the cache size not to exceed your actual capacity. Squid is not smart enough to check your real capacity, so it will fill up your file system space if you let it, which in turn causes a crash. When testing with small RAM disks less than four gigs of cache, we found that the Squid logs will also fill up your disk space and cause a lock up. The logs are refreshed once a day on a busy system. With a large amount pages being accessed, the log will use close to a gig of data quite easily, and then to add insult to injury, the log back up program makes a back up. On a normal-sized cacheing system there should be ample space for logs

e. The Squid has  a short-term buffer not related to caching. It is just a buffer where it stores data from the Internet before sending it to the client. Remember all port 80 (HTTP) requests go through the squid, cached or not, and if you attempt to control the speed of a transfer between the Squid and the user, it does not mean that the Squid server slows the rate of the transfer  coming from the Internet right away. With the BCU in line, we want the sender on the Internet to back off right away if we decide to throttle the transfer, and with the Squid buffer in between the NetEqualizer and the sending host on the Internet, the sender would not respond to our deliberate throttling right away when the buffer was too large (Link to Squid caching parameter).

f. How to determine the effectiveness of your YouTube caching statistics?

I use the Squid client cache statistics page. Down at the bottom there is a entry that lists hits verses requests.

TOTALS

  • ICP : 0 Queries, 0 Hits (0%)
  • HTTP: 21990877 Requests, 3812 Hits (0%)

At first glance, it may appear that the hit rate is not all that effective, but let’s look at these stats another way. A simple HTTP page generates about 10 HTTP requests for perhaps 80K bytes of data total. A more complex page may generate 500k. For example, when you go to the CNN home page there are quite a few small links, and each link increments the HTTP counter. On the other hand, a YouTube hit generates one hit for about 20 megabits of data. So, if I do a little math based on bytes cached we get, the summary of HTTP hits and requests above does not account for total data. But, since our cache is only caching Web pages from two megabits to 40 megabits, with an estimated average of 20 megabits, this gives us about 400 gigabytes of regular HTTP and 76 Gigabytes of data that came from the cache. Abut 20 percent of all HTTP data came from cache by this rough estimate, which is a quite significant.

NetEqualizer News: April 2011

NetEqualizer News

April 2011  

Enjoy another issue of NetEqualizer News. This month, we introduce the new NetEqualizer 5.0 release, which includes YouTube caching, and announce our latest FlyAway contest winner. As always, feel free to pass this along to others who might be interested in NetEqualizer News.
In This Issue:
:: NetEqualizer 5.0, YouTube Caching Released
:: Predict The IPv6 Switchover Date And Win $10,000
:: Best Of The Blog
:: And The FlyAway Contest Winner Is…
 Our Website         Contact Us         NetEqualizer Demo         Price List         Join Our Mailing List

NetEqualizer 5.0, YouTube Caching Released  

This month, we’re excited to introduce our most recent NetEqualizer release. NetEqualizer 5.0 will add several new features, including the much-anticipated YouTube caching feature (NCO).

As previously discussed, we’ve developed an embedded caching capability for YouTube videos that runs directly on your NetEqualizer (NE3000 or above only). When the NCO is activated, a squid proxy server is loaded, along with proprietary NetEqualizer configuration and integration software. The NCO caches frequently used, static content, which is primarily YouTube videos. To learn more about this feature, read our YouTube FAQ.

Here’s what you can expect from the new release:

  1. NetEqualizer 3000 Caching Option (NCO)
  2. Linux Kernel Update
  3. Refreshed Graphical Reporting
  4. Enhanced Large Pool/VLAN Tuning
  5. Relaxed License Enforcement
  6. Name Your NetEqualizer!
  7. New Speed Log Tool
  8. Better Monitor Bandwidth Hogs
  9. Reduce CPU Load
  10. Enhanced Firewall

Full details of the release features can be found here.
This software update is available without charge for NetEqualizer customers with a current NetEqualizer Software Subscription (NSS). However, there is a one-time charge to activate the NetEqualizer Caching Option (NCO) module. For more information on the NCO, NSS or on the 5.0 software update, email sales.

Predict The IPv6 Switchover Date And Win $10,000

Earlier this month, we announced details of our ongoing contest to predict the worldwide switchover date to IPv6. We’re offering a $10,000-USD prize to the person (or persons) whose entry is closest to the date the switchover occurs.

This worldwide switch will be determined by the first time 50 companies with individual annual revenues of over $5 million change their public-facing Internet addresses to a full 128-bit address and completely abandon all use of IPv4. (Click here for a full list of contest rules.)

The contest is meant to spur discussion of the difficulties that will likely be faced before a full switch to IPv6 can occur. Amid the rumors and concerns surrounding the growing shortage of IPv4 addresses, little attention has been paid to how communication will be affected during the upcoming transition.

We recently addressed these issues in detail on our blog, and space has been dedicated on the site to facilitate discussion of the IPv6 transition. In addition to entering the contest, you’re invited to express your opinions about if and when the full transition will take place and what it means for your network.

Online contest registration began April 1st and will be open until June 29th, 2011.

Best Of The Blog

Confessions Of A Hacker

By Zack Sanders, NetEqualizer Guest Columnist

It’s almost three in the morning. Brian and I have been at it for almost sixteen hours. We’ve been trying to do one seemingly simple task for a while now: execute a command that lists files in a directory. Normally this would be trivial, but the circumstances are a bit different. We have just gotten into EZTrader’s blog and are trying to print a list of files in an unpublished blog post. Accomplishing this would prove that we could run any command we wanted to on the Web server, but it’s not working.

There must be something wrong with the syntax – there always is, right? We have to write the command into an ASP user control file, upload it via the attachment feature in the blog engine, and then reference it in a blog post. It’s ugly, but we are so close to piecing it all together.

I think it’s time for another cup of coffee.

EZTrader is a fictitious online stock trading company. Their front end is relatively basic, but their backend is complex. It allows users to manage their entire portfolio and has access to personal information and other types of sensitive data.

EZTrader came to us with an already strong security profile, but wanted to really put their site through the ringer by having us conduct an actual attack. They run automated scans regularly, have clean, secure code for their backend infrastructure with great SEO, and validate every request both on the client side and the server side. It really was impressive.

In the initial meeting with EZTrader, we were given a login and password for a generic user account so that we could test the authenticated portion of the site. We focused a lot of time and energy there because it is where the highest level of security is needed.

After days of trying to exploit this section of the website with no results, frustration was growing in each of us. Surely there must be some vulnerability to find, some place where they failed to properly secure the data.

Nope.

So what do you do when the front door is locked? Try a window.

To keep reading, click here.

And The FlyAway Contest Winner Is…

frontier

Every few months, we have a drawing to give away two roundtrip domestic airline tickets from Frontier Airlines to one lucky person who’s recently tried out our online NetEqualizer demo.

The time has come to announce this round’s winner.

And the winner is…Ezra Gottlieb of the Morristown-Beard School.

Congratulations, Ezra! Please contact us within 30 days by emailing admin or calling 303-997-1300 x105 to claim your prize.

Photos Of The Month

NetEqualizer2 Small Shadow

New-Look NetEqualizer 2000 and 3000

NetEqualizerSmall - Shadow

New-Look NetEqualizer 4000

This month, we’ve devoted our photo section to showing off our new look for the NetEqualizer 2000, 3000 and 4000.

                    View our videos on YouTube

Ever Wonder What Happened to All Those Original ISPs?

Editor’s Note: The folks over at ISP Finder (a nice service for those of you looking for ISP options) posted the following article this week that we thought was interesting.

Today there are thousands of ISP’s (Internet Service Providers), but it all started with a handful of dial-up services. Some of the names you will recognize and some of them you will not. All of them played a part in the early beginnings of what is now known as the world wide web.

1) Compuserve: Compuserve is one of the oldest and yet, still well-known online service providers. So what became of Compuserve? In 1980, Compuserve was purchased by H&R Block (that’s correct, the tax preparers). Approximately 20 years later they decided to sell off Compuserve. AOL offered a stock trade which wasn’t accepted but eventually it did end up under their umbrella via being purchased by Worldcom instead. The remaining aspects of Compuserve are now clothed within the Verizon Network.

2) Mindspring: This early ISP was located in Georgia. In the year 2000 Mindspring merged with Earthlink and has remained underneath their wing ever since. In 2008 Earthlink launched its VoIP under the Mindspring name.

Full Article

NetEqualizer News: March 2011

NetEqualizer News March 2011
Enjoy another issue of NetEqualizer News. This month, we release details about our upcoming NetEqualizer Tech Seminar and introduce our new innovative load generating technology. As always, feel free to pass this along to others who might be interested in NetEqualizer News.
In This Issue:
:: NetEqualizer Is Coming To Southern California
:: Best Of The Blog
:: YouTube Caching Testing Leads To Load Generator Breakthrough
Join Our Mailing List!
Our WebsiteContact UsLive NetEqualizer DemoNetEqualizer Price List

NetEqualizer Is Coming To Southern California
biola university logoWill you be in Southern California this March? If so, be sure not to miss the next complimentary NetEqualizer Technical Seminar at Biola University.Join Biola University Director of IT Operations Scott Himes and APconnections CTO Art Reisman on March 22 to discuss network optimization and get a first-hand look at the NetEqualizer technology. Whether you’re an existing customer or just starting to think about bandwidth shaping, come learn more about the NetEqualizer’s capabilities, get your questions answered, and share your experiences with other users.We would love to see you in sunny Southern California! Please reserve a space by registering today.Click here for details and to register.

Best Of The Blog The Dark Side Of Net NeutralityNet neutrality, however idyllic in principle, comes with a price. The following article was written to shed some light on the big money behind the propaganda of net neutrality. It may change your views, but at the very least it will peel back one more layer of the onion that is the issue of net neutrality.First, an analogy to set the stage:I live in a neighborhood that equally shares a local community water system among 60 residential members. Nobody is metered. Through a mostly verbal agreement, all users try to keep our usage to a minimum. This requires us to be very water conscious, especially in the summer months when the main storage tanks need time to recharge overnight.

Several years ago, one property changed hands, and the new owner started raising organic vegetables using a drip irrigation system. The neighborhood precedent had always been that using water for a small lawn and garden area was an accepted practice, however, the new neighbor expanded his garden to three acres and now sells his produce at the local farmers market. Even with drip irrigation, his water consumption is likely well beyond the rest of the neighborhood combined.

You can see where I am going with this. Based on this scenario, it’s obvious that an objective observer would conclude that this neighbor should pay an additional premium – especially when you consider he is exploiting the community water for a commercial gain.

The Internet, much like our neighborhood example, was originally a group of cooperating parties (educational and government institutions) that connected their networks in an effort to easily share information. As the Internet spread away from government institutions, last-mile carriers such as cable and phone companies invested heavily in infrastructure.

To keep reading, click here.

YouTube Caching Testing Leads To Load Generator BreakthroughWe continue to have great success with the NetEqualizer YouTube caching beta units we released in January and are very close to a full release. However, to ensure the best possible results in our upcoming general release, we’re still fine-tuning some of the technology’s details.While we obviously would like to release the YouTube caching feature as soon as we can, we’ve had some significant breakthroughs in the testing process itself. In our mission to provide as efficient and effective product as possible, we’ve developed an entirely new load simulator that’s opening new doors when it comes to pre-market testing.Our existing class of load generators is very good at creating a heavy load and controlling it precisely, but in order to validate a caching system, we needed a different approach. We needed a load simulator that could simulate the variations of live Internet traffic. For example, to ensure a stable caching system, you must take the following into consideration:

  • A caching proxy must perform quite a large number of DNS look-ups
  • It must also check tags for changes in content for cached Web pages
  • It must facilitate the delivery of cached data and know when to update the cache
  • The Squid process requires a significant chunk of CPU and memory resources
  • For YouTube integration, the Squid caching server must also strip some URL tags on YouTube files on the fly

To answer this challenge, and provide the most effective caching feature, we’ve spent the past few months developing a custom load generator. Our simulation lab has a full one-gigabit connection to the Internet. It also has a set of servers that can simulate thousands of simultaneous users surfing the Internet at the same time. We can also queue up a set of YouTube users vying for live video from the cache and Internet. Lastly, we put a traditional point-to-point FTP and UDP load across the NetEqualizer using our traditional load generator.

Once our custom load generator was in place, we were able to run various scenarios that our technology might encounter in a live network setting. Our testing exposed some common, and not so common, issues with YouTube caching and we were able to correct them. This kind of analysis is not possible on a live commercial network, as experimenting and tuning requires deliberate outages. We also now have the ability to re-create a customer problem and develop actual Squid source code patches should the need arise.

For more information on the upcoming NetEqualizer YouTube caching feature, or on our load generator, contact us by emailing admin, 1-800-918-2763, or see some of our past blog articles:

Photo Of The Month

Leadville
Leadville, Colorado

Each month, we’ll post one of our favorite photos we’ve taken recently. Of course, feel free to submit photos of your own. They may just end up in our next newsletter!

NetEqualizer Testing and Integration of Squid Caching Server

Editor’s Note: Due to the many variables involved with tuning and supporting Squid Caching Integration, this feature will require an additional upfront support charge. It will also require at minimum a NE3000 platform. Contact sales@netequalizer.com for specific details.

In our upcoming 5.0 release, the main enhancement will be the ability to implement YouTube caching from a NetEqualizer. Since a squid-caching server can potentially be implemented separately by your IT department, the question does come up about what the difference is between using the embedded NetEqualizer integration and running the caching server stand-alone on a network.

Here are a few of the key reasons why using the NetEqualizer caching integration provides for the most efficient and effective set up:

1. Communication - For proper performance, it’s important that the NetEqualizer know when a file is coming from cache and when it’s coming from the Internet. It would be counterproductive to have data from cache shaped in any way. To accomplish this, we wrote a new utility, aptly named “cache helper,” to advise the NetEqualizer of current connections originating from cache. This allows the NetEqualizer to permit cached traffic to pass without being shaped.

2. Creative Routing – It’s also important that the NetEqualizer be able to see the public IP addresses of traffic originating on the Internet. However, using a stand-alone caching server prevents this. For example, if you plug a caching server into your network in front of a NetEqualizer (between the NetEqualizer and your users), all port 80 traffic would appear to come from the proxy server’s IP address. Cached or not, it would appear this way in a default setup. The NetEqualizer shaping rules would not be of much use in this mode as they would think all of the Internet traffic was originating from a single server. Without going into details, we have developed a set of special routing rules to overcome this limitation in our implementation.

3. Advanced Testing and Validation – Squid proxy servers by themselves are very finicky. Time and time again, we hear about implementations where a customer installed a proxy server only to have it cause more problems than it solved, ultimately slowing down the network. To ensure a simple yet tight implementation, we ran a series of scenarios under different conditions. This required us to develop a whole new methodology for testing network loads through the Netequalizer. Our current class of load generators is very good at creating a heavy load and controlling it precisely, but in order to validate a caching system, we needed a different approach. We needed a load simulator that could simulate the variations of live internet traffic. For example, to ensure a stable caching system, you must take the following into consideration:

  • A caching proxy must perform quite a large number of DNS look-ups
  • It must also check tags for changes in content for cached Web pages
  • It must facilitate the delivery of cached data and know when to update the cache
  • The squid process requires a significant chunk of CPU and memory resources
  • For YouTube integration, the Squid caching server must also strip some URL tags on YouTube files on the fly

To answer this challenge, and provide the most effective caching feature, we’ve spent the past few months developing a custom load generator. Our simulation lab has a full one-gigabit connection to the Internet. It also has a set of servers that can simulate thousands of simultaneous users surfing the Internet at the same time. We can also queue up a set of YouTube users vying for live video from the cache and Internet. Lastly, we put a traditional point-to-point FTP and UDP load across the NetEqualizer using our traditional load generator.

Once our custom load generator was in place, we were able to run various scenarios that our technology might encounter in a live network setting.  Our testing exposed some common, and not so common, issues with YouTube caching and we were able to correct them. This kind of analysis is not possible on a live commercial network, as experimenting and tuning requires deliberate outages. We also now have the ability to re-create a customer problem and develop actual Squid source code patches should the need arise.

NetEqualizer News: January 2011

NetEqualizer
January 2011 NetEqualizer News

YouTube Caching Feature Beta Trial; 2011 NetEqualizer Updates Released
Greetings!

Enjoy another issue of the NetEqualizer Newsletter. This month, we release details of our NetEqualizer YouTube caching feature beta trial and introduce the 2011 NetEqualizer product updates. As always, feel free to pass this along to others who might be interested in NetEqualizer News.

In this issue:

  • NetEqualizer YouTube Caching Beta Trial Now Available!
  • NetEqualizer YouTube Caching General Release Coming Soon
  • 2011 NetEqualizer Product And Pricing Updates
  • Best Of The Blog
NetEqualizer YouTube Caching Beta Trial Now Available!
YouTube

Over the past few months, we’ve kept you updated on our upcoming NetEqualizer YouTube caching feature. We’re now excited to announce the availability of a beta testing trial.While we have sanity and load-tested our YouTube caching systems, and there is very little risk of lockup or failure, we’re offering the beta trial to obtain more real-world data from live networks. This will help us as we set expectations for our general release.

The beta trial is available to all existing NetEqualizer customers and will be offered with complementary set-up support. (A $500 fee will apply for the general release.) However, to qualify, interested trial participants must meet the following requirements:

  • Must have a current NetEqualizer Software Subscription (NSS)
  • Must have the ability to provide remote access to the NetEqualizer
  • Trial requires a memory upgrade to eight gigabits
  • Must be using a two-Ethernet port system (not three)
  • NetEqualizer must have Internet access (We assume you will handle the security and access requirements through your firewall.)
  • NetEqualizer requires a flash upgrade (no charge for beta customers)

There are only a limited number of spaces in the trial available, so be sure to let us know if you’re interested at 1-800-918-2763 or admin@apconnections.net. For more information on YouTube caching, visit our new FAQ article on the NetEqualizer News Blog.

NetEqualizer YouTube Caching General Release Coming Soon

For those of you who plan on waiting for the general release of the NetEqualizer YouTube caching feature, here are some additional details to give you a better idea of what to expect.For best results, we’re going to strongly suggest you have a NE3000-class or above NetEqualizer system. However, we will honor caching server systems on NE2000-class NetEqualizers purchased in the last three months.

A current NetEqualizer Software Subscription will also be needed to install the feature along with a one-time $500 set-up charge to cover the installation and check-up of your caching system.

YouTube caching will require a minimum of eight gigabits of memory, but systems having only four gigabits can still be used with an additional highly reliable disk drive device, which is also available to boost performance for the eight-gigabit units.

As is, eight gigabits of memory will support between 150 and 250 YouTube videos depending on their average length. It is estimated that about 10 to 20 percent of your YouTube traffic will come from the cache, which will make a significant impact in average video speed and quality as well as the reduction of overall bandwidth usage. The disk drive version is estimated to cache approximately 4,000 of the most popular YouTube videos, likely increasing hit rates for videos to nearly 50 percent.

In addition to improved video quality and access for the customer, the YouTube caching feature will offer administrators and ISPs an even more effective way to optimize their networks while respecting user privacy and net neutrality. For more information on the benefits of caching for net neutrality, click here.

To learn more about the upcoming NetEqualizer YouTube caching feature general release, contact us at 1-800-918-2763 or sales@apconnections.net.

2011 NetEqualizer Product And Pricing Updates
NetEqualizer

As we begin a new year, we’re making some minor changes to the NetEqualizer product line. To start, we’re introducing the new-look NetEqualizer console (see unit to left). Of course, the quality of our product hasn’t changed, but we thought it was time for a little updating.Also, starting this month, we’ll be offering both the NE3000-100 and NE3000-150 NetEqualizer systems. This will allow customers to even better customize the NetEqualizer to their individual needs. Furthermore, we’ll be changing the NE2000-45 NetEqualizer model to the NE2000-50.

Finally, in addition to these changes, we’re also releasing our 2011 NetEqualizer price list. The full list can be viewed here without registration for a limited time. Current quotes will not be affected by the pricing updates and will be honored for 90 days from the date the quote was originally given.

Best Of The Blog
How to Determine a Comprehensive ROI for Bandwidth Shaping Products

In the past, we’ve published several articles on our blog to help customers better understand the NetEqualizer’s potential return on investment (ROI). Obviously, we do this because we think we offer a compelling ROI proposition for most bandwidth-shaping decisions. Why? Primarily because we provide the benefits of bandwidth shaping at a a very low cost – both initially and even more so over time. (Click here for the NetEqualizer ROI calculator.)

But, we also want to provide potential customers with the questions that need to be considered before a product is purchased, regardless of whether or not the answers lead to the NetEqualizer. With that said, this article will break down these questions, addressing many issues that may not be obvious at first glance, but are nonetheless integral when determining what bandwidth shaping product is best for you.

First, let’s discuss basic ROI. As a simple example, if an investment cost $100, and if in one year that investment returned $120, the ROI is 20 percent. Simple enough. But what if your investment horizon is five years or longer? It gets a little more complicated, but suffice it to say you would perform a similar calculation for each year while adjusting these returns for time and cost.

The important point is that this technique is a well-known calculation for evaluating whether one thing is a better investment than another – be it bandwidth shaping products or real estate. Naturally and obviously the best financial decision will be determined by the greatest return for the smallest cost.

The hard part is determining what questions to ask in order to accurately determine the ROI. A missed cost or benefit here or there could dramatically alter the outcome, potentially leading to significant unforeseen losses.

For the remainder of this article, I’ll discuss many of the potential costs and returns associated with bandwidth shaping products, with some being more obscure than others. In the end, it should better prepare you to address the most important questions and issues and ultimately lead to a more accurate ROI assessment.

Let’s start by looking at the largest components of bandwidth shaping product “costs” and whether they are one-time or ongoing. We’ll then consider the returns.

Contact Information

email: admin
phone: 303-997-1300

 

Join our mailing list!

NetEqualizer News: December 2010

NetEqualizer
December 2010 NetEqualizer News

YouTube Caching Feature Launch; Flyaway Contest Winner Announced
Greetings!

Enjoy another issue of the NetEqualizer Newsletter. This month, we introduce updated details about the new NetEqualizer YouTube caching feature and announce our most recent Flyaway Contest winner. As always, feel free to pass this along to others who might be interested in NetEqualizer News.

In this issue:

  • NetEqualizer YouTube Caching Release Launching January 2011
  • NetEqualizer Is Coming To Southern California!
  • Best Of The Blog
  • And The Flyaway Contest Winner Is…

NetEqualizer YouTube Caching Release Launching January 2011
YouTube

Since announcing the upcoming release of our NetEqualizer YouTube caching feature last month, we’ve received an overwhelming number of inquiries as to when the feature will be available. As of now, we’re still working through multiple scenarios under load in our labs to ensure a seamless release, but we’re expecting a full launch some time next month.The upcoming feature will store the top 300-500 trending YouTube videos to ensure faster and more efficient access. For best results, we’re going to suggest 4 to 16 gigabits of RAM. Almost all of this memory will be used for caching, and the bulk of that will be these YouTube videos. This should be more than enough to capture the most popular YouTube content. We are considering an option to put a large disk drive in the NetEqualizer in a future release, but we still like the stability of the smaller cache hosted in RAM for both speed and reliability.

Overall, the feature will be a major step toward making sure the most popular YouTube content is accessible and reliable even during your network’s busiest hours. (See our blog article, Enhance Your Internet Service With YouTube Caching, for more information on the benefits of video caching).

All future sales in 2010 will be eligible for the new release, so there’s no need to hold off on purchasing a NetEqualizer unit. If you need a NetEqualizer today but are waiting for the release, just let us know when you purchase and we will grandfather you in with three months of the NetEqualizer Software Subscription (NSS) to cover support for the YouTube release at no extra cost. As always, the release will be available at no charge to all current NetEqualizer users with valid NetEqualizer Software Subscriptions.

For more information, contact us at sales@apconnections.net or 1-800-918-2763.

NetEqualizer Is Coming To Southern California!
NetEq. Seminars

Plans are now in the works for our next complimentary NetEqualizer training seminar to be held in Southern California in early 2011. We’ll keep you posted as the details develop and the final date and location are determined, but in the meantime, here’s a preview of what to expect.

The upcoming seminar will cover:

  • The various tradeoffs regarding how to stem P2P and bandwidth abuse
  • Recommendations for curbing RIAA requests
  • Demo of the NetEqualizer network access control module
  • Lots of customer Q&A and information sharing on how clients are using the NetEqualizer, including some hands-on probing of a live system

If that isn’t enough, we’ll be giving away great door prizes to attendees. So, be sure not to miss this seminar! For more information, or to let us know that you’re interested in attending, contact us at admin@apconnections.net.

Best Of The Blog
By Art Reisman The 10-Gigabit Barrier for Bandwidth Controllers and Intel-Based Routers

Editor’s Note: This article was adapted from our answer to a NetEqualizer pre-sale question asked by an ISP that was concerned with its upgrade path. We realized the answer was useful in a broader sense and decided to post it here.

Any router, bandwidth controller, or firewall that is based on Intel architecture and buses will never be able to go faster than about about 7 gigabits sustained. (This includes our NE4000 bandwidth controller. While the NE4000 can actually reach speeds close to 10 gigabits, we rate our equipment for five gigabits because we don’t like quoting best-case numbers to our customers.) The limiting factor in Intel architecture is that to expand beyond 10-gigabit speeds you cannot be running with a central clock. Therefore, with a central clock controlling the show, it is practically impossible to move data around much faster than 10 gigabits.

The alternative is to use a specialized asynchronous design, which is what faster switches and hardware do.

To Keep Reading, Click Here.

And The Flyaway Contest Winner Is…
frontier

Every few months, we have a drawing to give away two roundtrip domestic airline tickets from Frontier Airlines to one lucky person who’s recently tried out our online NetEqualizer demo.The time has come to announce this round’s winner.

And the winner is…Craig Diotte of Algoma University.

Congratulations, Craig! Please contact us within 30 days at admin@apconnections.net or 303-997-1300 to claim your prize.

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