Throughout our company’s trajectory, we’ve adhered steadfastly to an ethos of integrity, consistently questioning and challenging technologies within the industry that offered limited or no substantial value. While claiming to be the last honest vendor might be an overstatement, our commitment to honest discourse and critical evaluation stands as a testament to our track record.
Let’s delve into instances where we’ve diverged from prevailing industry trends, opting to prioritize informed skepticism over blind endorsement, even when it meant conflicting with our own financial interests.
Layer 7 and its Misplaced Promises
Early on, we highlighted the accuracy issues entrenched within Layer 7 technology. Despite our reservations, conveying outright condemnation risked credibility. In retrospect, it’s evident that Layer 7 technology largely fell short of its grand promises. We hinted at these concerns in our blog post from 2010, elucidating the potential pitfalls.
Navigating the CALEA Scare
During the CALEA emergence, rather than peddle costly solutions based on fear, we chose an alternative path. We steered our customers away from panic-inducing measures, often forgoing potential sales opportunities. Selling within the climate of fear contradicted our ethical standards.
Caching’s Limitations in a Dynamic Content Landscape
As caching encountered limitations attributed to dynamic content, our guidance remained consistent: dissuade investment, despite our own caching solution. Our commitment to honest counsel outweighed financial considerations.
Addressing IPv4 Exhaustion
In the face of IPv4 address depletion, we engaged the community by offering a reward for information on the impending switch-over date from IPv4. Our aim was to show this was a non-issue for our customers.
In Conclusion…
Our stance on these technologies reflects a commitment to integrity, placing the interests of our clientele and the industry’s long-term stability above immediate financial gains. While our contrarian perspective may not always align with prevalent market sentiments, our enduring dedication to honesty and conscientious evaluation remains unwavering.
NetEqualizer News Blog 
November 18, 2023 at 7:45 AM
Our investment in netEqualizer has paid dividends and we’ve had to navigate all the technology trends you have so Artfully articulated. I however lament that you discontinued the Network device monitoring tool. That industry is full of useless hype and in need of an simple solution.