By Eli Riles NetEqualizer VP of Sales
This morning I read an article on how some start up companies are being hurt awaiting the FCC’s decision on Net Neutrality.
Late in the day, a customer called and exclaimed, “Wow now with the FCC coming down hard on technologies that jeopardize net neutrality, your business must booming since you offer an excellent viable alternative” And yet in face of this controversy, several of our competitors continue to sell deep packet inspection devices to customers.
Public operators and businesses that continue to purchase such technology are likely uninformed about the growing fire-storm of opposition against Deep Packet Inspection techniques. The allure of being able to identify, and control Internet Traffic by type is very a natural solution, which customers often demand. Suppliers who sell DPI devices are just doing what their customer have asked. As with all technologies once the train leaves the station it is hard to turn around. What is different in the case of DPI is that suppliers and ISPs had their way with an ignorant public starting in the late 90’s. Nobody really gave much thought as to how DPI might be the villain in the controversy over Net Nuetrality. It was just assumed that nobody would notice their internet traffic being watched and redirected by routing devices. With behemoths such as Google having a vested interest in keeping traffic flowing without Interference on the Internet, commercial deep packet inspection solutions are slowly falling out of favor in the ISP sector. The bigger question for the players betting the house on DPI is , will it fall out favor in other business verticals?
The NetEqualizer decision to do away with DPI two years ago is looking quite brilliant now, although at the time it was clearly a risk bucking market trends. Today, even in the face of world wide recession our profit and unit sales are up for the first three quarters of 2009 this year.
As we have claimed in previous articles there is a time and place for deep packet inspection; however any provider using DPI to manipulate data is looking for a potential dog fight with the FCC.
NetEqualizer has been providing alternative bandwidth control options for ISPs , Businesses , and Schools of all sizes for 7 years without violating any of the Net Nuetrality sacred cows. If you have not heard about us, maybe now is a good time to pick up the phone. We have been on the record touting our solution as being fair equitable for quite some time now.