YouTube Dominates Video Viewership in U.S.


Editor’s Note: Updated July 27th, 2011 with material from www.pewinternet.org:

YouTube studies are continuing to confirm what I’m sure we all are seeing – that Americans are creating, sharing and viewing video online more than ever, this according to a Pew Research Center Internet & American Life Project study released Tuesday.

According to Pew, fully 71% of online Americans use video-sharing sites such as YouTube and Vimeo, up from 66% a year earlier. The use of video-sharing sites on any given day also jumped five percentage points, from 23% of online Americans in May 2010 to 28% in May 2011.  This figure (28%) is slightly lower than the 33% Video Metrix reported in June, but is still significant.

To download or read the fully study, click on this link:  http://pewinternet.org/Reports/2011/Video-sharing-sites/Report.aspx

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YouTube viewership in May 2011 was approximately 33 percent of video viewed on the Internet in the U.S., according to data from the comScore Video Metrix released on June 17, 2011.

Google sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in May with 147.2 million unique viewers, which was 83 percent of the total unique viewers tracked.  Google Sites had the highest number of viewing sessions with more than 2.1 billion, and highest time spent per viewer at 311 minutes, crossing the five-hour mark for the first time.

To read more on the data released by comScore, click here.  comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

This trend further confirms why our NetEqualizer Caching Option (NCO) is geared to caching YouTube videos. While NCO will cache any file sized from 2MB-40MB traversing port 80, the main target content is YouTube.  To read more about the NetEqualizer Caching Option to see if it’s a fit for your organization, read our YouTube Caching FAQ or contact Sales at sales@apconnections.net.

One Response to “YouTube Dominates Video Viewership in U.S.”

  1. Our Take on Network Instruments 5th Annual Network Global Study « NetEqualizer News Blog Says:

    […] no surprise if you have been anywhere near a network in the last 2 years.  YouTube use has exploded and become the norm on both consumer and business networks.  Add that to the use of video […]


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