Top Tips To Quantify The Cost Of WAN Optimization


Editor’s Note: As we mentioned in a recent article, there’s often some confusion when it comes to how WAN optimization fits into the overall network optimization industry — especially when compared to Internet optimization. Although similar, the two techniques require different approaches to optimization. What follows are some simple questions to ask your vendor before you purchase a WAN optimization appliance. For the record, the NetEqualizer is primarily used for Internet optimization.

When presenting a WAN optimization ROI argument, your vendor rep will clearly make a compelling case for savings.  The ROI case will be made by amortizing the cost of equipment against your contracted rate from your provider. You can and should trust these basic raw numbers. However, there is more to evaluating a WAN optimization (packet shaping) appliance than comparing equipment cost against bandwidth savings. Here are a few things to keep in mind:

  1. The amortization schedule should also make reasonable assumptions about future costs for T1, DS3, and OC3 links. Most contracted rates have been dropping in many metro areas and it is reasonable to assume that bandwidth costs will perhaps be 50-percent less two to three years out.
  2. If you do increase bandwidth, the licensing costs for the traffic shaping equipment can increase substantially. You may also find yourself in a situation where you need to do a forklift upgrade as you outrun your current hardware.
  3. Recurring licensing costs are often mandatory to keep your equipment current. Without upgrading your license, your deep packet inspection (layer 7 shaping filters) will become obsolete.
  4. Ongoing labor costs to tune and re-tune your WAN optimization appliance can often costs thousands per week.
  5. The good news is that optimization companies will normally allow you to try an appliance before you buy. Make sure you take the time to manage the equipment with your own internal techs or IT consultant to get an idea of how it will fit into your network.  The honeymoon with new equipment (supported by a well trained pre-sales team) can be short lived. After the free pre-sale support has expired, you will be on your own.

There are certainly times when WAN optimization makes sense, yet it many cases, what appears to be a no-brainer decision at first will begin to be called into question as costs mount down the line. Hopefully these five contributing factors will paint a clearer picture of what to expect.

Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.

The True Price of Bandwidth Monitoring


By Art Reisman

Art Reisman CTO www.netequalizer.com

For most IT administrators, bandwidth monitoring of some sort is an essential part of keeping track of, as well as justifying, network expenses. Without visibility into a network load, an administrator’s job would degrade into a quagmire of random guesswork. Or would it?

The traditional way of  looking at monitoring your Internet has two parts: the fixed cost of the monitoring tool used to identify traffic, and the labor associated with devising a remedy. In an ironic inverse correlation, we assert that costs increase with the complexity of the monitoring tool. Obviously, the more detailed the reporting tool, the more expensive its initial price tag. The kicker comes with part two. The more expensive the tool, the more  detail  it will provide, and the more time an administrator is likely to spend adjusting and mucking, looking for optimal performance.

But, is it a fair to assume higher labor costs with  more advanced monitoring and information?

Well, obviously it would not make sense to pay more for an advanced tool if there was no intention of doing anything with the detailed information it provides. Why have the reporting tool in the first place if the only output was to stare at reports and do nothing? Typically, the more information an admin has about a network, the more inclined he might be to spend time making adjustments.

On a similar note, an oversight often made with labor costs is the belief  that when  the work needed to adjust the network comes to fruition, the associated adjustments can remain statically in place. However, in reality, network traffic changes constantly, and thus the tuning so meticulously performed on Monday may be obsolete by Friday.

Does this mean that the overall productivity of using a bandwidth tool is a loss? Not at all. Bandwidth monitoring and network mucking can certainly result in a cost-effective solution. But, where is the tipping point? When does a monitoring solution create more costs than it saves?

A review of recent history reveals that technologies with a path similar to bandwidth monitoring have become commodities and shunned the overhead of most human intervention.  For example, computer operators disappeared off the face of the earth with the invention of cheaper computing in the late 1980’s.  The function of a computer operator did not disappear completely, it just got automated and rolled into the computer itself. The point is, anytime the cost of a resource is falling, the attention and costs used to manage it should be revisited.

An effective compromise with many of our customers is that they are stepping down from expensive complex reporting tools to a simpler approach. Instead of trying to determine every type of traffic on a network by type, time of day, etc., an admin can spot trouble by simply checking overall usage numbers once a week or so. With a basic bandwidth control solution in place (such as a NetEqualizer), the acute problems of a network locking up will go away, leaving what we would call only “chronic” problems, which may need to be addressed eventually, but do not require immediate action.

For example, with a simple reporting tool you can plot network usage by user.  Such a report, although limited in detail, will often reveal a very distinct bell curve of usage behavior. Most users will be near the mean, and then there are perhaps one or two percent of users that will be well above the mean. You don’t need a fancy tool to see what they are doing; abuse becomes obvious just looking at the usage (a simple report).

However, there is also the personal control factor, which often does not follow clear lines of ROI (return on investment).

What we have experienced when proposing a more hands-off model to network management is that a customer’s comfort depends on their bias for needing to know, which is an unquantifiable personal preference. Even in a world where bandwidth is free, it is still human nature to want to know specifically what bandwidth is being used for, with detailed information regarding the type of traffic. There is nothing wrong with this desire, but we wonder how strong it might be if the savings obtained from using simpler monitoring tools were converted into a trip to Hawaii.

In our next article, we’ll put some real world numbers to the test for actual break downs, so stay tuned. In the mean time, here are some other articles on bandwidth monitoring that we recommend. And, don’t forget to take our poll.

List of monitoring tools compiled by Stanford

Planetmy
Linux Tips
How to set up a monitor for free

Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.

APconnections Announces NetEqualizer Lifetime Buyer Protection Policy


This week, we announced the launch of the NetEqualizer Lifetime Buyer Protection Policy. In the event of an un-repairable failure of a NetEqualizer unit at any time, or in the event that it is time to retire a unit, customers will have the option to purchase a replacement unit and apply a 50-percent credit of their original unit purchase price, toward the new unit.  For current pricing see register for our price list.  This includes units that are more than three years old (the expected useful life for hardware) and in service at the time of failure.

For example, if you purchased a unit in 2003 for $4000 and were looking to replace it or upgrade with a newer model, APconnections would kick in a $2000 credit toward the replacement purchase.

The Policy will be in addition to the existing optional yearly NetEqualizer Hardware Warranty (NHW), which offers customers cost-free repairs or replacement of any malfunctioning unit while NHW is in effect (read details on NHW).

Our decision to implement the policy was a matter of customer peace-of-mind rather than necessity. While the failure rate of any NetEqualizer unit is ultimately very low, we want customers to know that we stand behind our products – even if it’s several years down the line.

To qualify,

  • users must be the original owner of the NetEqualizer unit,
  • the customer must have maintained a support contract that has been current within last 18 months , lapses of support longer than 18 months will void our replacement policy
  • the unit must have been in use on your network at the time of failure.

Shipping is not included in the discounted price. Purchasers of the one-year NetEqualizer hardware warranty (NHW) will still qualify for full replacement at no charge while under hardware warranty.  Contact us for more details by emailing sales@apconnections.net, or calling 303.997.1300 x103 (International), or 1.888.287.2492 (US Toll Free).

Note: This Policy does not apply to the NetEqualizer Lite.

APconnections Announces 50-Percent-Off Sale of New NetEqualizer-Lite


Beginning May 26, all customers purchasing a full size NetEqualizer 2000/3000 model will qualify for a 50-percent discount on the NetEqualizer-Lite. In addition, the offer will be extended to all existing NetEqualizer users who will also be entitled to the 50-percent discount on their first NetEqualizer-Lite purchase. This offer is valid until June 30, 2009. Limit two per customer.

As well as offering users the same services available through previously released NetEqualizer models, the NetEqualizer-Lite is Power-over-Ethernet (PoE), handling up to 10 megabits of traffic and 200 users. Furthermore, the NetEqualizer-Lite also serves to solve hidden node issues without customers having to change their existing access points.*

Although the core technology behind the NetEqualizer has not changed, with the latest release price point, many ISPs and businesses are deploying the NetEqualizer-Lite closer to end users, often directly behind congested access points.

After just over a month in the field, NetEqualizer-Lite users are reporting they can now easily increase Internet subscribers by 30 to 50 percent at once congested towers and AP sites. For example, a customer with an 802.11b radio now has 100 subscribers on his network and is still running smoothly. In the past, this customer’s norm for saturation stood at roughly 20 users, but he is now enjoying a 500-percent increase after installing the NetEqualizer-Lite. This is translating into both higher revenues and a more satisfied customer base.

The NetEqualizer-Lite lists at $1499. In addition to the 50-percent discount, we are also currently offering volume discounts. Pricing information on all other NetEqualizer models is available online at http://www.netequalizer.com. For more information, please contact APconnections at 1-800-918-2763 or admin@apconnections.net.

*Hidden nodes are a problem frequently encountered by commercial wireless operators that has previously been solved using APconnections’ AirEqualizer technology. The NetEqualizer-Lite’s capability to offer similar solutions is simply one of the multiple benefits of the technology for administrators of networks of many different types and sizes.

New Asymmetric Shaping Option Augments NetEqualizer-Lite


We currently have a new release in beta testing that allows for equalizing on an asymmetric link. As is the case with all of our equalizing products, this release will allow users to more efficiently utilize their bandwidth, thus optimizing network performance. This will be especially ideal for users of our recently released NetEqualizer-Lite.

Many wireless access points have a limit on the total amount of bandwidth they can transmit in both directions. This is because only one direction can be talking at a time. Unlike wired networks, where a 10-meg link typically means you can have 10 megs UP and 10 megs going the other direction simultaneously, in  a wireless network you can only have 10 megabits total at any one time.  So, if you had 7 megabits coming in, you could only have 3 megabits going out. These limits are a hard saturation point.

In the past, it was necessary to create separate settings for both the up and down stream. With the new NetEqualizer release, you can simply tell the NetEqualizer that you have an asymmetric 10-megabit link, and congestion control will automatically kick in for both streams,  alleviating bottlenecks more efficiently and keeping your network running smoothly.

For more information on APconnections’ equalizing technology, click here.

NetEqualizer-Lite Revolutionizing WISP Performance


After just over a month in the field, NetEqualizer-Lite users are reporting they can now easily increase Internet subscribers by 30 to 50 percent at once congested towers and access point (AP) sites. For example, a customer with an 802.11 B radio now has 100 subscribers on his network and is still running smoothly. In the past, this customer’s norm for saturation stood at roughly 20 users, but he is now enjoying a 500-percent increase after installing the NetEqualizer-Lite. This is translating into both higher revenues and a more satisfied customer base.

Although the core technology behind the NetEqualizer has not changed, with the latest release price point, many users are deploying the NetEqualizer-Lite closer to customers or just behind their congested wireless access points. Customer satisfaction with the new release has been consistent across the board, with users voicing their reviews to us directly as well as online. One user on DSLReports.com commented:

“The Netequalizer has resulted in dramatically improved service to our customers….Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance” (dslreports.com).

In addition to offering users the same services available through previously released NetEqualizer models, the NetEqualizer-Lite is Power-over-Ethernet (PoE), handling up to 10 megabits of traffic and 200 users. Furthermore, the NetEqualizer-Lite also serves to solve hidden node issues without customers having to change their existing APs.*

The NetEqualizer-Lite lists at $1499, but we are currently offering volume discounts. Please contact us for more information at 1-800-918-2763 or admin@apconnections.net.

*Hidden nodes are a problem frequently encountered by commercial wireless operators that has previously been solved using APconnections’ AirEqualizer technology. The NetEqualizer-Lite’s capability to offer similar solutions is simply one of the multiple benefits of the technology for administrators of networks of many different types and sizes.

NetEqualizer-Lite Is Now Available!


Last month, we introduced our newest release, a Power-over-Ethernet NetEqualizer. Since then, with your help, we’ve titled the new release the NetEqualizer-Lite and are already getting positive feedback from users. Here’s a little background about what led us to release the NetEqualizer-Lite…Over the years, we’d had several customers express interest in placing a NetEqualizer as close as possible to their towers in order to relieve congestion. However, in many cases, this would require both a weatherproof and low-power NetEqualizer unit – two features that were not available up to this point. However, in the midst of a growing demand for this type of technology, we spent the last few months working to meet this need and thus developed the NetEqualizer-Lite.

Here’s what you can expect from the NetEqualizerLite:

  • Power over Ethernet
  • Up to 10 megabits of shaping
  • Up to 200 users
  • Comes complete with all standard NetEqualizer features

And, early feedback on the new release has been positive. Here’s what one user recently posted on DSLReports.com:

We’ve ordered 4 of these and deployed 2 so far. They work exactly like the 1U rackmount NE2000 that we have in our NOC, only the form factor is much smaller (about 6x6x1) and they use POE or a DC power supply. I amp clamped one of the units, and it draws about 7 watts….The Netequalizer has resulted in dramatically improved service to our customers. Most of the time, our customers are seeing their full bandwidth. The only time they don’t see it now is when they’re downloading big files. And, when they don’t see full performance, its only for the brief period that the AP is approaching saturation. The available bandwidth is re-evaulated every 2 seconds, so the throttling periods are often brief. Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance (although that wasn’t one of my priorities). (DSLReports.com)

Pricing for the new model will be $1,200 for existing NetEqualizer users and $1,550 for non-customers purchasing their first unit. However, the price for subsequent units will be $1,200 for users and nonusers alike.

For more information about the new release, contact us at admin@apconnections.net or 1-800-918-2763.

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