Five Tips to Control Encrypted Traffic on Your Network

Editors Note:

Our intent with our tips is to exemplify some of the impracticalities involved with “brute force” shaping of encrypted traffic, and to offer some alternatives.

1) Insert Pre-Encryption software at each end node on your network.

This technique requires a special a custom APP that would need to be installed on Iphones, Ipads, and the laptops of end users. The app is designed  to relay all data to a centralized shaping device in an un-encrypted format.

  •   assumes that the a centralized  IT department has the authority to require special software on all devices using the network. It would not be feasible for environments where end users freely use their own equipment.


2) Use a sniffer traffic shaper that can decrypt the traffic on the fly.

  • The older 40 bit encryption codes could be hacked by a computer in about a one week, the newer 128 bit encryption codes would require the computer to run longer than the age of the Universe.

3) Just drop encrypted traffic, don’t allow it, forcing users to turn off SSL on their browsers.   Note: A traffic shaper, can spot encrypted traffic, it  just can’t tell you specifically what it is by content.

  • Seems rather draconian to block secure private transmissions, however the need to encrypt traffic over the Internet is vastly overblown. It is actually extremely unlikely for a personal information or credit card to get stolen in transit , but that is another subject
  • Really not practical where you have autonomous or public users, it will cause confusion at best, a revolt at worst.

4) Perhaps re-think what you are trying to accomplish.   There are more heuristic approaches to managing traffic which are immune to encryption.  Please feel free to contact us for more details on a heuristic approach to shaping encrypted traffic.

5) Charge a premium for encrypted traffic.  This would be more practical than blocking encrypted traffic, and would perhaps offset some of the costs for associate with the  overuse of p2p encrypted traffic.

APconnections Celebrates New NetEqualizer Lite with Introductory Pricing

Editor’s Note:  This is a copy of a press release that went out on May 15th, 2012.  Enjoy!

Lafayette, Colorado – May 15, 2012 – APconnections, an innovation-driven technology company that delivers best-in-class network traffic management solutions, is celebrating the expansion of its NetEqualizer Lite product line by offering special pricing for a limited time.

NetEqualizer’s VP of Sales and Business Development, Joe D’Esopo is excited to announce “To make it easy for you to try the new NetEqualizer Lite, for a limited time we are offering the NetEqualizer Lite-10 at introductory pricing of just $999 for the unit, our Lite-20 at $1,100, and our Lite-50 at $1,400.  These are incredible deals for the value you will receive; we believe unmatched today in our industry.”

We have upgraded our base technology for the NetEqualizer Lite, our entry-level bandwidth-shaping appliance.  Our new Lite still retains a small form-factor, which sets it apart, and makes it ideal for implementation in the Field, but now has enhanced CPU and memory. This enables us to include robust graphical reporting like in our other product lines, and also to support additional bandwidth license levels.

The Lite is geared towards smaller networks with less than 350 users, is available in three license levels, and is field-upgradable across them: our Lite-10 runs on networks up to 10Mbps and up to 150 users ($999), our Lite-20 (20Mbps and 200 users for $1,100), and Lite-50 (50Mbps and 350 users for $1,400).  See our NetEqualizer Price List for complete details.  One year renewable NetEqualizer Software & Support (NSS) and NetEqualizer Hardware Warranties (NHW) are offered.

Like all of our bandwidth shapers, the NetEqualizer Lite is a plug-n-play, low maintenance solution that is quick and easy to set-up, typically taking one hour or less.  QoS is implemented via behavior-based bandwidth shaping, “equalizing”, giving priority to latency-sensitive applications, such as VoIP, web browsing, chat and e-mail over large file downloads and video that can clog your Internet pipe.

About APconnections:  APconnections is based in Lafayette, Colorado, USA.  We released our first commercial offering in July 2003, and since then thousands of customers all over the world have put our products into service.  Today, our flexible and scalable solutions can be found in over 4,000 installations in many types of public and private organizations of all sizes across the globe, including: Fortune 500 companies, major universities, K-12 schools, and Internet providers on six (6) continents.  To learn more, contact us at

Contact: Sandy McGregor
Director, Marketing
APconnections, Inc.

Our Take on Network Instruments 5th Annual Network Global Study

Editors Note: Network Instruments released their “Fifth Annual State of the Network Global study” on March 13th, 2o12. You can read their full study here. Their results were based on responses by 163 network engineers, IT directors, and CIOs in North America, Asia, Europe, Africa, Australia, and South America. Responses were collected from October 22, 2011 to January 3, 2012.

What follows is our take (or my .02 cents) on the key findings around Bandwidth Management and Bandwidth Monitoring from the study.

Finding #1: Over the next two years, more than one-third of respondents expect bandwidth consumption to increase by more than 50%.

Part of me says “well, duh!” but that is only because we hear that from many of our customers. So I guess if you were an Executive, far removed from the day-to-day, this would be an important thing to have pointed out to you. Basically, this is your wake up call (if you are not already awake) to listen to your Network Admins who keep asking you to allocate funds to the network. Now is the time to make your case for more bandwidth to your CEO/President/head guru. Get together budget and resources to build out your network in anticipation of this growth – so that you are not caught off guard. Because if you don’t, someone else will do it for you.

Finding #2: 41% stated network and application delay issues took more than an hour to resolve.

You can and should certainly put monitoring on your network to be able to see and react to delays. However, another way to look at this, admittedly biased from my bandwidth shaping background, is get rid of the delays!

If you are still running an unshaped network, you are missing out on maximizing your existing resource. Think about how smoothly traffic flows on roads, because there are smoothing algorithms (traffic lights) and rules (speed limits) that dictate how traffic moves, hence “traffic shaping.” Now, imagine driving on roads without any shaping in place. What would you do when you got to a 4-way intersection? Whether you just hit the accelerator to speed through, or decided to stop and check out the other traffic probably depends on your risk-tolerance and aggression profile. And the result would be that you make it through OK (live) or get into an ugly crash (and possibly die).

Similarly, your network traffic, when unshaped, can live (getting through without delays) or die (getting stuck waiting in a queue) trying to get to its destination. Whether you look at deep packet inspection, rate limiting, equalizing, or a home-grown solution, you should definitely look into bandwidth shaping. Find a solution that makes sense to you, will solve your network delay issues, and gives you a good return-on-investment (ROI). That way, your Network Admins can spend less time trying to find out the source of the delay.

Finding #3: Video must be dealt with.

24% believe video traffic will consume more than half of all bandwidth in 12 months.
47% say implementing and measuring QoS for video is difficult.
49% have trouble allocating and monitoring bandwidth for video.

Again, no surprise if you have been anywhere near a network in the last 2 years. YouTube use has exploded and become the norm on both consumer and business networks. Add that to the use of video conferencing in the workplace to replace travel, and Netflix or Hulu to watch movies and TV, and you can see that video demand (and consumption) has risen sharply.

Unfortunately, there is no quick, easy fix to make sure that video runs smoothly on your network. However, a combination of solutions can help you to make video run better.

1) Get more bandwidth.

This is just a basic fact-of-life. If you are running a network of < 10Mbps, you are going to have trouble with video, unless you only have one (1) user on your network. You need to look at your contention ratio and size your network appropriately.

2) Cache static video content.

Caching is a good start, especially for static content such as YouTube videos. One caveat to this, do not expect caching to solve network congestion problems (read more about that here) – as users will quickly consume any bandwidth that caching has freed up. Caching will help when a video has gone viral, and everyone is accessing it repeatedly on your network.

3) Use bandwidth shaping to prioritize business-critical video streams (servers).

If you have a designated video-streaming server, you can define rules in your bandwidth shaper to prioritize this server. The risk of this strategy is that you could end up giving all your bandwidth to video; you can reduce the risk by rate capping the bandwidth portioned out to video.

As I said, this is just my take on the findings. What do you see? Do you have a different take? Let us know!

QoS is a Matter of Sacrifice

Usually in the first few minutes of talking to a potential customer, one of their requests will be something like “I want to give QoS (Quality of Service) to Video”, or “I want to give Quality of Service to our Blackboard application.”

The point that is often overlooked by resellers, pushing QoS solutions, is that providing QoS for one type of traffic always involves taking bandwidth away from something else.

The network hacks understand this, but for those that are not down in the trenches sometimes we must gently walk them through a scenario.

Take the following typical exchange:

Customer: I want to give our customers access to NetFlix and have that take priority over P2P.

NetEq Rep: How do you know that you have a p2p problem?

Customer: We caught a guy with Kazaa on his Laptop last year so we know they are out there.

NetEq rep (after plugging in a test system and doing some analysis): It looks like you have some scattered p2p users, but they are only about 2 percent of your traffic load. Thirty percent of your peak traffic is video. If we give priority to all your video we will have to sacrifice something, web browsing, chat, e-mail, Skype, and Internet Radio. I know this seems like quite a bit but there is nothing else out there to steal from, you see in order to give priority to video we must take away bandwidth from something else and although you have p2p, stopping it will not provide enough bandwidth to make a dent in your video appetite.

Customer (now frustrated by reality): Well I guess I will just have to tell our clients they can’t watch video all the time. I can’t make web browsing slower to support video, that will just create a new problems.

If you have an oversubscribed network, meaning too many people vying for limited Internet resources, when you implement any form of QoS, you will still end up with an oversubscribed network. QoS must rob Peter to pay Paul.

So when is QoS worth while?

QoS is a great idea if you understand who you are stealing from.

Here are some facts on using QoS to improve your Internet Connection:

Fact #1

If your QoS mechanism involves modifying packets with special instructions (ToS bits) on how it should be treated, it will only work on links where you control both ends of the circuit and everything in between.

Fact #2

Most Internet congestion is caused by incoming traffic. For data originating at your facility, you can certainly have your local router give priority to it on its way out, but you can’t set QoS bits on traffic coming into your network (we assume from a third party). Regulating outgoing traffic with ToS bits will not have any effect on incoming traffic.

Fact #3

Your public Internet provider will not treat ToS bits with any form of priority (the exception would be a contracted MPLS type network). Yes, they could, but if they did then everybody would game the system to get an advantage and they would not have much meaning anyway.

Fact #4

The next two facts address our initial question — Is QoS over the Internet possible? The answer is, yes. QoS on an Internet link is possible. We have spent the better part of seven years practicing this art form and it is not rocket science, but it does require a philosophical shift in thinking to get your arms around.

We call it “equalizing,” or behavior-based shaping, and it involves monitoring incoming and outgoing streams on your Internet link. Priority or QoS is nothing more than favoring one stream’s packets over another stream’s packets. You can accomplish priority QoS on incoming streams by queuing (slowing down) one stream over another without relying on ToS bits.

Fact #5

Surprisingly, behavior-based methods such as those used by our NetEqualizer do provide a level QoS for VoIP on the public Internet. Although you can’t tell the Internet to send your VoIP packets faster, most people don’t realize the problem with congested VoIP is due to the fact that their VoIP packets are getting crowded out by large downloads. Often, the offending downloads are initiated by their own employees or users. A good behavior-based shaper will be able to favor VoIP streams over less essential data streams without any reliance on the sending party adhering to a QoS scheme.

Please remember our initial point “providing QoS for one type of traffic always involves taking bandwidth away from something else,” and take these facts into consideration as you work on QoS for your network.

What Does Net Privacy Have to Do with Bandwidth Shaping?

I definitely understand the need for privacy. Obviously, if I was doing something nefarious, I wouldn’t want it known, but that’s not my reason. Day in and day out, measures are taken to maintain my privacy in more ways than I probably even realize. You’re likely the same way.

For example, to avoid unwanted telephone and mail solicitations, you don’t advertise your phone numbers or give out your address. When you buy something with your credit card, you usually don’t think twice about your card number being blocked out on the receipt. If you go to the pharmacist, you take it for granted that the next person in line has to be a certain distance behind so they can’t hear what prescription you’re picking up. The list goes on and on. For me personally, I’m sure there are dozens, if not hundreds, of good examples why I appreciate privacy in my life. This is true in my daily routines as well as in my experiences online.

The topic of Internet privacy has been raging for years. However, the Internet still remains a hotbed for criminal activity and misuse of personal information. Email addresses are valued commodities sold to spammers. Search companies have dedicated countless bytes of storage to every search term and IP address made. Websites place tracking cookies on your system so they can learn more about your Web travels, habits, likes, dislikes, etc.  Forensically, you can tell a lot about a person from their online activities. To be honest, it’s a little creepy.

Maybe you think this is much ado about nothing. Why should you care? However, you may recall that less than four years ago, AOL accidentally released around 20 million search keywords from over 650,000 users. Now, those 650,000 users and their searches will exist forever in cyberspace.  Could it happen again? Of course, why wouldn’t it happen again since all it takes is a packed laptop to walk out the door?

Internet privacy is an important topic, and as a result, technology is becoming more and more available to help people protect information they want to keep confidential. And that’s a good thing. But what does this have to do with bandwidth management? In short, a lot (no pun intended)!

Many bandwidth management products (from companies like Blue Coat, Allot, and Exinda, for example) intentionally work at the application level. These products are commonly referred to as Layer 7 or Deep Packet Inspect tools. Their mission is to allocate bandwidth specifically by what you’re doing on the Internet. They want to determine how much bandwidth you’re allowed for YouTube, Netflix, Internet games, Facebook, eBay, Amazon, etc. They need to know what you’re doing so they can do their job.

In terms of this article, whether you’re philosophically adamant about net privacy (like one of the inventors of the Internet), or could care less, is really not important. The question is, what happens to an application-managed approach when people take additional steps to protect their own privacy?

For legitimate reasons, more and more people will be hiding their IPs, encrypting, tunneling, or otherwise disguising their activities and taking privacy into their own hands. As privacy technology becomes more affordable and simple, it will become more prevalent. This is a mega-trend, and it will create problems for those management tools that use this kind of information to enforce policies.

However, alternatives to these application-level products do exist, such as “fairness-based” bandwidth management. Fairness-based bandwidth management, like the NetEqualizer, is the only a 100% neutral solution and ultimately provides a more privacy friendly approach for Internet users and a more effective solution for administrators when personal privacy protection technology is in place. Fairness is the idea of managing bandwidth by how much you can use, not by what you’re doing. When you manage bandwidth by fairness instead of activity, not only are you supporting a neutral, private Internet, but you’re also able to address the critical task of bandwidth allocation, control and quality of service.

NetEqualizer Brand Becoming an Eponym for Fairness and Net Neutrality techniques

An eponym is a general term used to describe from what or whom something derived its name. Therefore, a proprietary eponym could be considered a brand name, product or service mark which has fallen into general use.

Examples of common brand Eponyms include Xerox, Google, and  Band Aid.  All of these brands have become synonymous with the general use of the class of product regardless of the actual brand.

Over the past 7 years we have spent much of our time explaining the NetEqualizer methods to network administrators around the country;  and now,there is mounting evidence,  that  the NetEqualizer brand, is taking on a broader societal connotation. NetEqualizer, is in the early stages as of becoming and Eponym for the class of bandwidth shapers that, balance network loads and ensure fairness and  Neutrality.   As evidence, we site the following excerpts taken from various blogs and publications around the world.

From Dennis OReilly <> posted on ResNet Forums

These days the only way to classify encrypted streams is through behavioral analysis.  ….  Thus, approaches like the NetEqualizer or script-based ‘penalty box’ approaches are better.

Wisp tutorial Butch Evans

About 2 months ago, I began experimenting with an approach to QOS that mimics much of the functionality of the NetEqualizer ( product line.

TMC net

Comcast Announces Traffic Shaping Techniques like APconnections’ NetEqualizer…

From Technewsworld

It actually sounds a lot what NetEqualizer ( does and most people are OK with it…..

From Network World

NetEqualizer looks at every connection on the network and compare it to the overall trunk size to determine how to eliminate congestion on the links

Star Os Forum

If you’d really like to have your own netequalizer-like system then my advice…..


Has anyone else tried Netequalizer or something like it to help with VoIP QoS? It’s worked well so far for us and seems to be an effective alternative for networks with several users…..

How to Determine a Comprehensive ROI for Bandwidth Shaping Products

In the past, we’ve published several articles on our blog to help customers better understand the NetEqualizer’s potential return on investment (ROI). Obviously, we do this because we think we offer a compelling ROI proposition for most bandwidth-shaping decisions. Why? Primarily because we provide the benefits of bandwidth shaping at a a very low cost — both initially and even more so over time. (Click here for the NetEqualizer ROI calculator.)

But, we also want to provide potential customers with the questions that need to be considered before a product is purchased, regardless of whether or not the answers lead to the NetEqualizer. With that said, this article will break down these questions, addressing many issues that may not be obvious at first glance, but are nonetheless integral when determining what bandwidth shaping product is best for you.

First, let’s discuss basic ROI. As a simple example, if an investment cost $100, and if in one year that investment returned $120, the ROI is 20 percent.  Simple enough. But what if your investment horizon is five years or longer? It gets a little more complicated, but suffice it to say you would perform a similar calculation for each year while adjusting these returns for time and cost.

The important point is that this technique is a well-known calculation for evaluating whether one thing is a better investment than another — be it bandwidth shaping products or real estate. Naturally and obviously the best financial decision will be determined by the greatest return for the smallest cost.

The hard part is determining what questions to ask in order to accurately determine the ROI. A missed cost or benefit here or there could dramatically alter the outcome, potentially leading to significant unforeseen losses.

For the remainder of this article, I’ll discuss many of the potential costs and returns associated with bandwidth shaping products, with some being more obscure than others. In the end, it should better prepare you to address the most important questions and issues and ultimately lead to a more accurate ROI assessment.

Let’s start by looking at the largest components of bandwidth shaping product “costs” and whether they are one-time or ongoing. We’ll then consider the returns.


  • The initial cost of the tool
    • This is a one-time cost.
  • The cost of vendor support and license updates
    • These are ongoing costs and include monthly and annual licenses for support, training, software updates, library updates, etc…  The difference from vendor to vendor can be significant — especially over the long run.
  • The cost of upgrades within the time horizon of the investment
    • These upgrades can come in several different forms. For example, what does it cost to go from a 50Mbs tool to 100Mbs? Can your tool be upgraded, or do you have to buy a whole new tool? This can be a one-time cost or it can occur several times. It really depends on the growth of your network, but it’s usually inevitable for networks of any size.
  • The internal (human) cost to support the tool
    • For example, how many man hours do you have to spend to maintain the tool, to optimize it and to adapt it to your changing network? This could be a considerable “hidden” cost and it’s generally recurring. It also usually increases in time as the cost of salaries/benefits tend to go up. Because of that, this is a very important component that should be quantified for a good ROI analysis. Tools that require little or no ongoing maintenance will have a large advantage.
  • Overall impact on the network
    • Does the product add latency or other inefficiencies? Does it create any processing overhead and how much? If the answer is yes, costs such as these will constantly impact your network quality and add up over time.


  • Savings from being able to delay or eliminate buying more bandwidth
    • This could either be a one-time or ongoing return. Even delaying a bandwidth upgrade for six months or a year can be highly valuable.
  • Savings from not losing existing revenue sources
    • How many customers did you not lose because they did not get frustrated with their network/Internet service? This return is ongoing.
  • Ability to generate new revenue
    • How many new customers did you add because of a better-maintained network?  Were you able to generate revenue by adding new higher-value services like a tiered rate structure? This will usually be an ongoing return.
  • Savings from the ability eliminate or reduce the financial impact of unprofitable customers
    • This is an ongoing savings. Can you convert an unprofitable customer to a profitable one by reducing their negative impact on the network? If not, and they walk, do you care?
  • Avoidance of having to buy additional equipment
    • Were you able to avoid having to “divide and conquer” by buying new access points, splitting VLANs, etc..? This can be a one-time or ongoing return.
  • Savings in the cost of responding to technical support calls
    • How much time was saved by not having to receive an irate customer call, research it and respond back? If this is something you typically deal with on a regular basis, the savings will add up every day, week or month this is avoided.

Overall, these issues are the basic financial components and questions that need to be quantified to make a good ROI analysis. For each business, and each tool, this type of analysis may yield a different answer, but it is important to note that over time there are many more items associated with ongoing costs/savings than those occurring only once. Thus, you must take great care to understand the impact of these for each tool, especially those issues that lead to costs that increase over time.

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