After witnessing the overwhelming popularity of the government’s Cash for Clunkers new car program, we’ve decided to offer a similar deal to potential NetEqualizer customers. Therefore, this week, we’re announcing the launch of our Cash for Conversion program.The program offers owners of select brands (see below) of network optimization technology a $1000 credit toward the list-price purchase of NetEqualizer NE2000-10 or higher models (click here for a full price list). All owners have to do is send us your old (working or not) or out of license bandwidth control technology. Products from the following manufacturers will be accepted:
In addition to receiving the $1000 credit toward a NetEqualizer, program participants will also have the peace of mind of knowing that their old technology will be handled responsibly through refurbishment or electronics recycling programs.
Only the listed manufacturers’ products will qualify. Offer good through the Labor Day weekend (September 7, 2009). For more information, contact us at 303-997-1300 or email@example.com.
For most IT administrators, bandwidth monitoring of some sort is an essential part of keeping track of, as well as justifying, network expenses. Without visibility into a network load, an administrator’s job would degrade into a quagmire of random guesswork. Or would it?
The traditional way of looking at monitoring your Internet has two parts: the fixed cost of the monitoring tool used to identify traffic, and the labor associated with devising a remedy. In an ironic inverse correlation, we assert that costs increase with the complexity of the monitoring tool. Obviously, the more detailed the reporting tool, the more expensive its initial price tag. The kicker comes with part two. The more expensive the tool, the more detail it will provide, and the more time an administrator is likely to spend adjusting and mucking, looking for optimal performance.
But, is it a fair to assume higher labor costs with more advanced monitoring and information?
Well, obviously it would not make sense to pay more for an advanced tool if there was no intention of doing anything with the detailed information it provides. Why have the reporting tool in the first place if the only output was to stare at reports and do nothing? Typically, the more information an admin has about a network, the more inclined he might be to spend time making adjustments.
On a similar note, an oversight often made with labor costs is the belief that when the work needed to adjust the network comes to fruition, the associated adjustments can remain statically in place. However, in reality, network traffic changes constantly, and thus the tuning so meticulously performed on Monday may be obsolete by Friday.
Does this mean that the overall productivity of using a bandwidth tool is a loss? Not at all. Bandwidth monitoring and network mucking can certainly result in a cost-effective solution. But, where is the tipping point? When does a monitoring solution create more costs than it saves?
A review of recent history reveals that technologies with a path similar to bandwidth monitoring have become commodities and shunned the overhead of most human intervention. For example, computer operators disappeared off the face of the earth with the invention of cheaper computing in the late 1980’s. The function of a computer operator did not disappear completely, it just got automated and rolled into the computer itself. The point is, anytime the cost of a resource is falling, the attention and costs used to manage it should be revisited.
An effective compromise with many of our customers is that they are stepping down from expensive complex reporting tools to a simpler approach. Instead of trying to determine every type of traffic on a network by type, time of day, etc., an admin can spot trouble by simply checking overall usage numbers once a week or so. With a basic bandwidth control solution in place (such as a NetEqualizer), the acute problems of a network locking up will go away, leaving what we would call only “chronic” problems, which may need to be addressed eventually, but do not require immediate action.
For example, with a simple reporting tool you can plot network usage by user. Such a report, although limited in detail, will often reveal a very distinct bell curve of usage behavior. Most users will be near the mean, and then there are perhaps one or two percent of users that will be well above the mean. You don’t need a fancy tool to see what they are doing; abuse becomes obvious just looking at the usage (a simple report).
However, there is also the personal control factor, which often does not follow clear lines of ROI (return on investment).
What we have experienced when proposing a more hands-off model to network management is that a customer’s comfort depends on their bias for needing to know, which is an unquantifiable personal preference. Even in a world where bandwidth is free, it is still human nature to want to know specifically what bandwidth is being used for, with detailed information regarding the type of traffic. There is nothing wrong with this desire, but we wonder how strong it might be if the savings obtained from using simpler monitoring tools were converted into a trip to Hawaii.
In our next article, we’ll put some real world numbers to the test for actual break downs, so stay tuned. In the mean time, here are some other articles on bandwidth monitoring that we recommend. And, don’t forget to take our poll.
Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.
CTO of APconnections, makers of the plug-and-play bandwidth control and traffic shaping appliance NetEqualizer
I recently returned from a regional NetEqualizer tech seminar with attendees from Western Michigan University, Eastern Michigan University and a few regional ISPs. While having a live look at Eastern Michigan’s p2p footprint, I remarked that it was way down from what we had been seeing in 2007 and 2008. The consensus from everybody in the room was that p2p usage is waning. Obviously this is not a wide data base to draw a conclusion from, but we have seen the same trend at many of our customer installs (3 or 4 a week), so I don’t think it is a fluke. It is kind of ironic, with all the controversy around Net Neutrality and Bit-torrent blocking, that the problem seems to be taking care of itself.
So, what are the reasons behind the decline? In our opinion, there are several reasons:
1) Legal Itunes and other Mp3 downloads are the norm now. They are reasonably priced and well marketed. These downloads still take up bandwidth on the network, but do not clog access points with connections like torrents do.
2) Most music aficionados are well stocked with the classics (bootleg or not) by now and are only grabbing new tracks legally as they come out. The days of downloading an entire collection of music at once seem to be over. Fans have their foundation of digital music and are simply adding to it rather than building it up from nothing as they were several years ago.
3) The RIAA enforcement got its message out there. This, coupled with reason #1 above, pushed users to go legal.
4) Legal, free and unlimited. YouTube videos are more fun than slow music downloads and they’re free and legal. Plus, with the popularity of YouTube, more and more television networks have caught on and are putting their programs online.
Despite the decrease in p2p file sharing, ISPs are still experiencing more pressure on their networks than ever from Internet congestion. YouTube and NetFlix are more than capable of filling in the void left by waning Bit-torrents. So, don’t expect the controversy over traffic shaping and the use of bandwidth controllers to go away just yet.
Editors Note: We expect to go higher than 1 gigabit and 12,000 users in the near future. This is just a start.
APconnections Announces Fully Equipped One-Gigabit NetEqualizer Traffic Shaper for $8500
LAFAYETTE, Colo., Nov. 7/PRNewswire/ — APconnections, a leading supplier of plug-and-play bandwidth shaping products, today announced a one-gigabit enhancement to their NetEqualizer brand traffic shapers. The initial release will handle 12,000 users and sustained line speeds of one gigabit.
“Prior to this release, our largest model, the NE-3000 was rated for 350 megabits,” said Eli Riles, APconnections vice president of sales. “Many of our current customers liked our technology, but just needed a higher end machine.The other good news is that our current NE-3000 platform will be able to run this new version with just a software upgrade, no forklift required.”
Future releases are in the works for even higher speeds and more users, thus solidifying APConnections as the price-performance leader in the WAN optimization market place.
In its initial release, the one-gigabit model will start at $8,500 USD. For more information, contact APconnections at 1-800-918-2763 or via email at firstname.lastname@example.org.
The NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology
gives priority to latency-sensitive applications, such as VoIP and email. Behavior based shaping is the industry alternative to Deep Packet Inspection (DPI). It does it all dynamically and automatically, improving on other bandwidth shaping technology available.
APconnections is a privately held company founded in 2003 and is based in Lafayette, Colorado.
What do Lance Armstrong, Barack Obama have in common with NetEqualizer? Read on to find out.
The engineers at APconnections, being the geeks that they are, like to play a little game of trying to make a valid case for famous people who may have used a NetEqualizer. Loosely defined this means have they ever logged into the Internet through an ISP provider that uses NetEqualizer for their bandwidth control.
Obviously most of this game based on p racticalspeculation, but there are some compelling cases. In the case of Barack Obama it is a matter of timing. The diplomatic American Embassy in Kabul runs an unsecured wireless internet service for employees and visitors. A few months ago they purchased and installed a NetEqualizer , seems there internet link was getting a bit overloaded. We also know from our sources inside the embassy, that Diplomats, including US Congressmen and Senators, will often stop over, open their laptops and use the wireless network in the Embassy to check personal e-mail. So it is very likely that various US Senators and Congressmen have been logged into our system there, especially over the holidays when they are drumming up support by posing with the troops. Unfortunately our research shows that Senator Obama’s recent world wide tour had him in Kabul on July 19th. The NetEqualizer did not arrive at the embassy until early October of this year. A minor disappointment, but things are looking good for the next president.
Note: Sitting presidents do not use public Wi-fi systems when traveling.
Other likely famous users include Lance Armstrong. The Olympic Cycling training center in Colorado springs deploys a NetEqualizer going on two years now certainly Lance has stopped by once or twice over the years? As for Sarah Palin, we have quite a few units scattered around regional ISPs in the state of Alaska. If Sarah Palin gets out and about with her laptop, there is a good chance she has logged into the Internet through one of our units.
Since we first published this article back in November 2008, we added the Vancouver International Airport as well 100,000 additional users through ISPs throughout the world. We’ll keep searching for celebrity sitings as they come in.
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