Top Tips To Quantify The Cost Of WAN Optimization


Editor’s Note: As we mentioned in a recent article, there’s often some confusion when it comes to how WAN optimization fits into the overall network optimization industry — especially when compared to Internet optimization. Although similar, the two techniques require different approaches to optimization. What follows are some simple questions to ask your vendor before you purchase a WAN optimization appliance. For the record, the NetEqualizer is primarily used for Internet optimization.

When presenting a WAN optimization ROI argument, your vendor rep will clearly make a compelling case for savings.  The ROI case will be made by amortizing the cost of equipment against your contracted rate from your provider. You can and should trust these basic raw numbers. However, there is more to evaluating a WAN optimization (packet shaping) appliance than comparing equipment cost against bandwidth savings. Here are a few things to keep in mind:

  1. The amortization schedule should also make reasonable assumptions about future costs for T1, DS3, and OC3 links. Most contracted rates have been dropping in many metro areas and it is reasonable to assume that bandwidth costs will perhaps be 50-percent less two to three years out.
  2. If you do increase bandwidth, the licensing costs for the traffic shaping equipment can increase substantially. You may also find yourself in a situation where you need to do a forklift upgrade as you outrun your current hardware.
  3. Recurring licensing costs are often mandatory to keep your equipment current. Without upgrading your license, your deep packet inspection (layer 7 shaping filters) will become obsolete.
  4. Ongoing labor costs to tune and re-tune your WAN optimization appliance can often costs thousands per week.
  5. The good news is that optimization companies will normally allow you to try an appliance before you buy. Make sure you take the time to manage the equipment with your own internal techs or IT consultant to get an idea of how it will fit into your network.  The honeymoon with new equipment (supported by a well trained pre-sales team) can be short lived. After the free pre-sale support has expired, you will be on your own.

There are certainly times when WAN optimization makes sense, yet it many cases, what appears to be a no-brainer decision at first will begin to be called into question as costs mount down the line. Hopefully these five contributing factors will paint a clearer picture of what to expect.

Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.

NetEqualizer-Lite Revolutionizing WISP Performance


After just over a month in the field, NetEqualizer-Lite users are reporting they can now easily increase Internet subscribers by 30 to 50 percent at once congested towers and access point (AP) sites. For example, a customer with an 802.11 B radio now has 100 subscribers on his network and is still running smoothly. In the past, this customer’s norm for saturation stood at roughly 20 users, but he is now enjoying a 500-percent increase after installing the NetEqualizer-Lite. This is translating into both higher revenues and a more satisfied customer base.

Although the core technology behind the NetEqualizer has not changed, with the latest release price point, many users are deploying the NetEqualizer-Lite closer to customers or just behind their congested wireless access points. Customer satisfaction with the new release has been consistent across the board, with users voicing their reviews to us directly as well as online. One user on DSLReports.com commented:

“The Netequalizer has resulted in dramatically improved service to our customers….Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance” (dslreports.com).

In addition to offering users the same services available through previously released NetEqualizer models, the NetEqualizer-Lite is Power-over-Ethernet (PoE), handling up to 10 megabits of traffic and 200 users. Furthermore, the NetEqualizer-Lite also serves to solve hidden node issues without customers having to change their existing APs.*

The NetEqualizer-Lite lists at $1499, but we are currently offering volume discounts. Please contact us for more information at 1-800-918-2763 or admin@apconnections.net.

*Hidden nodes are a problem frequently encountered by commercial wireless operators that has previously been solved using APconnections’ AirEqualizer technology. The NetEqualizer-Lite’s capability to offer similar solutions is simply one of the multiple benefits of the technology for administrators of networks of many different types and sizes.

NetEqualizer-Lite Is Now Available!


Last month, we introduced our newest release, a Power-over-Ethernet NetEqualizer. Since then, with your help, we’ve titled the new release the NetEqualizer-Lite and are already getting positive feedback from users. Here’s a little background about what led us to release the NetEqualizer-Lite…Over the years, we’d had several customers express interest in placing a NetEqualizer as close as possible to their towers in order to relieve congestion. However, in many cases, this would require both a weatherproof and low-power NetEqualizer unit – two features that were not available up to this point. However, in the midst of a growing demand for this type of technology, we spent the last few months working to meet this need and thus developed the NetEqualizer-Lite.

Here’s what you can expect from the NetEqualizerLite:

  • Power over Ethernet
  • Up to 10 megabits of shaping
  • Up to 200 users
  • Comes complete with all standard NetEqualizer features

And, early feedback on the new release has been positive. Here’s what one user recently posted on DSLReports.com:

We’ve ordered 4 of these and deployed 2 so far. They work exactly like the 1U rackmount NE2000 that we have in our NOC, only the form factor is much smaller (about 6x6x1) and they use POE or a DC power supply. I amp clamped one of the units, and it draws about 7 watts….The Netequalizer has resulted in dramatically improved service to our customers. Most of the time, our customers are seeing their full bandwidth. The only time they don’t see it now is when they’re downloading big files. And, when they don’t see full performance, its only for the brief period that the AP is approaching saturation. The available bandwidth is re-evaulated every 2 seconds, so the throttling periods are often brief. Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance (although that wasn’t one of my priorities). (DSLReports.com)

Pricing for the new model will be $1,200 for existing NetEqualizer users and $1,550 for non-customers purchasing their first unit. However, the price for subsequent units will be $1,200 for users and nonusers alike.

For more information about the new release, contact us at admin@apconnections.net or 1-800-918-2763.

Speeding up Your T1, DS3, or Cable Internet Connection with an Optimizing Appliance


By Art Reisman, CTO, APconnections (www.netequalizer.com)

Whether you are a home user or a large multinational corporation, you likely want to get the most out of your Internet connection. In previous articles, we have  briefly covered using Equalizing (Fairness)  as a tool to speed up your connection without purchasing additional bandwidth. In the following sections, we’ll break down  exactly how this is accomplished in layman’s terms.

First , what is an optimizing appliance?

An optimizing appliance is a piece of networking equipment that has one Ethernet input and one Ethernet output. It is normally located between the router that terminates your Internet connection and the users on your network. From this location, all Internet traffic must pass through the device. When activated, the optimizing appliance can rearrange traffic loads for optimal service, thus preventing the need for costly new bandwidth upgrades.

Next, we’ll summarize equalizing and behavior-based shaping.

Overall, equalizing is a simple concept. It is the art form of looking at the usage patterns on the network, and when things get congested, robbing from the rich to give to the poor. In other words, heavy users are limited in the amount of badwidth to which they have access in order to ensure that ALL users on the network can utilize the network effectively. Rather than writing hundreds of rules to specify allocations to specific traffic as in traditional application shaping, you can simply assume that large downloads are bad, short quick traffic is good, and be done with it.

How is Fairness implemented?

If you have multiple users sharing your Internet trunk and somebody mentions “fairness,” it probably conjures up the image of each user waiting in line for their turn. And while a device that enforces fairness in this way would certainly be better than doing nothing, Equalizing goes a few steps further than this.

We don’t just divide the bandwidth equally like a “brain dead” controller. Equalizing is a system of dynamic priorities that reward smaller users at the expense of heavy users. It is very very dynamic, and there is no pre-set limit on any user. In fact, the NetEqualizer does not keep track of users at all. Instead, we monitor user streams. So, a user may be getting one stream (FTP Download) slowed down while at the same time having another stream untouched(e-mail).

Another key element in behavior-based shaping is connections. Equalizing takes care of instances of congestion caused by single-source bandwidth hogs. However, the other main cause of Internet gridlock (as well as bringing down routers and access points) is p2p and its propensity to open hundreds or perhaps thousands of connections to different sources on the Internet. Over the years, the NetEqualizer engineers have developed very specific algorithms to spot connection abuse and avert its side effects.

What is the result?

The end result is that applications such as Web surfing, IM, short downloads, and voice all naturally receive higher priority, while large downloads and p2p receive lower priority. Also, situations where we cut back large streams is  generally for a short duration. As an added advantage, this behavior-based shaping does not need to be updated constantly as applications change.

Trusting a heuristic solution such as NetEqualizer is not always an easy step. Oftentimes, customers are concerned with accidentally throttling important traffic that might not fit the NetEqualizer model, such as video. Although there are exceptions, it is rare for the network operator not to know about these potential issues in advance, and there are generally relatively few to consider. In fact, the only exception that we run into is video, and the NetEqualizer has a low level routine that easily allows you to give overriding priority to a specific server on your network, hence solving the problem. The NetEqualizer also has a special feature whereby you can exempt and give priority to any IP address specifically in the event that a large stream such as video must be given priority.

Through the implementation of Equalizing technology, network administrators are able to get the most out of their network. Users of the NetEqualizer are often surprised to find that their network problems were not a result of a lack of bandwidth, but rather a lack of bandwidth control.

See who else is using this technology.

Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.

5 Tips to speed up your business T1/DS3 to the Internet


By Art Reisman

Art Reisman CTO www.netequalizer.com

In tight times expanding your corporate Internet pipe is a hard pill to swallow, especially when your instincts tell you the core business should be able to live within the current allotment.

Here are some tips and hard facts that you  you may want to consider  to help stretch your business Internet pipe

1) Layer 7 application shaping.

The market place is crawling with solutions that allow you to set policies on bandwidth based on type of application.  Application shaping allows an administrator to restrict lower priority activities, while allowing mission critical Apps favorable consideration. This methodology is very seductive , but from our experience it can send your IT department into a nanny state, constantly trying to figure out what to allow and what to restrict. Also the cost of an Internet link expansion is dropping, while many of the application shaping solutions start around $10,000 and go up from there.

The up side is Layer 7 application shaping does work well when it comes to internal WAN links that do not carry Internet traffic. An administrator can get a handle on the fixed traffic running privately within their network quite easily.

2) Using your router to restrict specific IP and ports

If your core business utilization can be isolated to a single server or group of servers a few simple rules to allocate a large chunk of the pipe to these resources (by IP address) may be a good fit.

In an environment where business priorities change and are not isolated to a fixed server or two, this solution can backfire, but if your resource allocation requirements are stable doing something on your router to restrict one particular subnet over another can be useful in stretching your bandwidth.

One thing to be careful is that it often takes a skilled technician to set up specialty rules on your router. You can easilyu rack  up  $$ to your IT consultants if  your set up is not static.

3) Behavior based shaping

Editors note: We are the makers of the NetEqualizer which specializes in this technology; however our intent in this article is to be objective.

Behavior based shaping works well and affordably in most situations. Most business related applications will get priority as they tend to use small amounts of data or web pages.  Occasionally there are exceptions that need to override the basic behavior based shaping such as video.  Video can easily  be excluded from the generic policies.  Implementing a few exclusions is far less cumbersome than trying to classify all traffic all the time such as with application shaping.

4) Add more bandwidth and by pass your local loop carrier

T1’s and T3’s from your local telco may not be the only options for bandwidth in your area. Many of our customers get creative by purchasing bandwidth directly from a tier one provider (such as Level 3) and then using a Microwave back haul the bandwidth to their location. The Telco’s make a killing with what they call a loop charge (before they put any bandwidth on your line) With Microwave backhaul technology you can by-pass this charge for significant savings.

5) Clean up the laptops and computers on your network.  Many robots and viruses run in the background on your windows machines and can generate a cacophony of back ground traffic.  A business wide license for good virus protection may be worth the investment.  Stay away from the free ware versions of virus protection they tend to miss quite a bit.

ROI calculator for Bandwidth Controllers


Is your commercial Internet link getting full ? Are you evaluating whether to increase the size of your existing internet pipe and trying to do a cost trade off on investing in an optimization solution? If you answered yes to either of these questions then you’ll find the rest of this post useful.

To get started, we assume you are somewhat familiar with the NetEqualizer’s automated fairness and behavior based shaping.

To learn more about NetEqualizer behavior based shaping  we suggest our  NetEqualizer FAQ.

Below are the criteria we used for our cost analysis.

1) It was based on feedback from numerous customers (different verticals) over the previous six years.

2) In keeping with our policies we used average and not best case scenarios of savings.
3) Our Scenario is applicable to any private business or public operator that administers a shared Internet Link with 50 or more users

4) For our example  we will assume a 10 megabit trunk at a cost of $1500 per month.

ROI savings #1 Extending the number of users you can support.

NetEqualizer Equalizing and fairness typically extends the number of users that can share a trunk by making better use of the available bandwidth in a time period. Bandwidth can be stretched from 10 to 30 percent:

savings $150 to $450 per month

ROI savings #2 Reducing support calls caused by peak period brownouts.

We conservatively assume a brownout once a month caused by general network overload. With a transient brownout scenario you will likely spend debug time  trying to find the root cause. For example, a bad DNS server could the problem, or your upstream provider may have an issue. A brownout  may be caused by simple congestion .   Assuming you dispatch staff time to trouble shoot a congestion problem once a month and at an overhead  from 1 to 3 hours. Savings would be $300 per month in staff hours.

ROI savings #3 No recurring costs with your NetEqualizer.

Since the NetEqualizer uses behavior based shaping your license is essentially good for the life of the unit. Layer 7 based protocol shapers must be updated at least once a year.  Savings $100 to $500 per month

The total

The cost of a NetEqualizer unit for a 10 meg circuit runs around $3000, the low estimate for savings per month is around $500 per month.

In our scenario the ROI is very conservatively 6 months.

Note: Commercial Internet links supported by NetEqualizer include T1,E1,DS3,OC3,T3, Fiber, 1 gig and more

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