We often get contacted by T1 and DS3 resellers after one of our customers installs a NetEqualizer that they’ve purchased directly from us. The conversation usually goes something like this…
Upstream Provider: We’re interested in potentially entering into a partnership with your company. Our customer, XXXX, found you on the Internet and told us they’re using the NetEqualizer now. They’re very happy with it.
Us: Yes, of course, it makes sense to do this. Many people just blindly purchase additional bandwidth only to find that those resources are quickly eaten up. Kind of like adding a lane to highway. It’s only a matter of time before more traffic fills it up. They are always happy to find us, as often they feel buying additional bandwidth is futile.
Upstream Provider: Yes, we want to do what’s right for our customers. Hey, did you say that your NetEqualizer cuts back on the need for additional bandwidth?
(The joke here is that they called us without doing any research on what we actually do, and this does happen all the time)
Us: Yes, it does. In fact, many of our customers can put off adding additional bandwidth for several years with our box in place.
Upstream Provider: Oh, really?
Us: Yes. That means that you’ll lose an easy sale and some recurring monthly revenue.
Upstream Provider: Well, yes, but we don’t want to lose the customer, so we will certainly make sure we let our customers know about your alternative. After all, it’s the right thing to do.
Us: Yes, let us know if we can help in any way.
Needless to say we rarely ever hear from them again.