NebuAd had a great idea show ads to users based on content and share the revenue with ISPs that sign up for their service. What is wrong with this Idea ? I guess customers don’t like people looking at their private data using DPI hence the lawsuit detailed in the article below. The funny thing is we are still hearing from customers that want DPI as part of their solution, this includes many Universities , ISPs and alike. I think the message is clear: Don’t use Deep Packet Inspection unless you fully disclose this practice to your customers/employees or risk getting your head nailed to a table.
From Zdnet Nov 11, 2008
NebuAd, the controversial company that was trying to sell deep-packet inspection technology as a means of delivering more relevant ads, has already had most of the life sucked out of it. Now, a class action lawsuit filed in U.S. District Court in San Francisco today, could put the final nail in the coffin.