Broadband in Rural America

By Art Reisman, CTO,

Art Reisman CTO
Art Reisman is a partner and co-founder of APconnections, a company that provides bandwidth control solutions (NetEqualizer) to
ISPs, Universities, Wireless ISPs, Libraries, Mining Camps, and any organization where groups of users must share their Internet resources equitably.

“The report of my death was an exaggeration”.  As with Twain’s humorous response to his death, America and our free-spending Congress must also be made aware that the accusations that, rural America  is starved for broadband, are mostly false.  There are literally thousands of independent broadband providers that are serving rural communities across the country.  There are websites devoted to locating them and trade organizations devoted to representing them.  The implied myth that somehow rural America does not have access to broadband  is simply not true.

How is it possible that Rural America already has access to broadband ?

Most rural small businesses already have  access to decent broadband speeds and are not stuck on dial-up.  To be fair, rural broadband currently is not quite fast enough to watch unlimited YouTube, but it is certainly fast enough to allow for VoIP, E-mail, sending documents, and basic communication without the plodding of dial-up.

We support approximately 500 rural operators around the US and the world.  The enabling technology for getting bandwidth to rural areas is well-established using readily available line-of-sight back haul equipment.

For example, let’s say you want to start a broadband business 80 miles southwest of Wichita, Kansas. How do you tap into the major Internet backbone?  Worst case scenario is that the nearest pop to a major backbone Internet provider is in Wichita. For a few thousand dollars, you can run a microwave link from Wichita out to your town using common backhaul technology. You could then distribute broadband access to your local community using point to multipoint technology. The technology to move broadband into rural areas is not futuristic; it is a viable and profitable industry that has evolved to meet market demands.

How much bandwidth is enough for rural business needs?

We support hundreds of businesses and their bandwidth needs.  From our observations, what we have found is that unless a business is specifically a content distribution or hosting company, they purchase minimal pipes, much less per capita than a consumer household.

Why?  They don’t want to subsidize their employees’ YouTube and online entertainment habits.  Therefore, they typically don’t need more than a T1 (1.5 meg) for an office of 20 or so employees.

As mentioned, bandwidth in rural American towns is not quite up to the same standards as major metro areas, but the service is adequate to ensure that businesses are not at a disadvantage.  Most  high speed connections beyond business needs are used primarily for entertainment -watching videos, playing Xbox, etc.  It’s not that these activities are bad, it’s just that they are consumer activities and not related to business productivity.  Hence, considering this, I would argue that a government subsidy to bring high speed into rural areas will have little additional economic impact.

The precedent of building highways to rural areas cannot be compared to broadband.

Highways did open the country to new forms of commerce, but there was a clear geographic hurdle to overcome that no commercial entity would take on.  There were farm producers in rural America, vital to our GDP, that had to get product to market efficiently.

The interstate system was necessary to open the country to commerce, and I would agree that moving goods from coast-to-coast via highway certainly benefits everybody.  Grain and corn from the Midwest must be brought to market through a system of feeder roads connecting into the Interstate and rail sytems.  And, the only way to transport goods from anyplace must include a segment of highway.

But the Internet transports data, and  there is  no geographic restriction on where data gets created and consumed.  So, there is not an underlying need to make use of rural america for economic reasons with respect to data.  Even if there was a small business building widgets in rural America, I challenge any government official to cite one instance of a business not being able function for lack of Internet conectivity.  I am able to handle my e-mail on a $49 -per-month WildBlue Internet connection, 20 miles from the nearest town, in the middle of Kansas, and my customers cannot tell the difference — and neither can I.

With broadband there is only data to transport, and unlike the geographic necessity of farm products, there is no compelling reason why it needs to be produced in rural areas. Nor is there evidence of an issue moving it from one end of the country to another, the major links between cities are already well-established.

Since Europeans are far better connected than the US, we are falling behind.

This comparison is definitely effective in convincing Americans that something drastic needs to be done about the country’s broadband deficiencies, but it needs to be kept in perspective.

While it is true the average teenagar in Europe can download and play oodles more games with much more efficiency than a poor American farmhand in rural Texas, is that really setting the country back?

Second, the population densities in Western Europe make the economics of high-speed links to everybody much more feasible than stringing lines through rural towns 40 miles apart in America’s heartland.  I don’t think the Russians are trying to send gigabit lines to every village in Siberia, which would be a more realistic analogy than comparing U.S. broadband coverage to Western Europe in general.

Therefore, while the prospect of expanded broadband Internet access to rural America is appealing for many reasons, both the positive outcomes of its implementation as well as the consequences of the current broadband shortcomings must be kept in perspective.  The majority of rural America is not completely bandwidth deprived.  Although there are shortcomings, they are not to the extent that commerce is suffering, nor to the extent that changes will lead to a significant increase in jobs or productivity.  This is not to say that rural bandwidth projects should not be undertaken, but rather that overly ambitious expectations should not be the driving force behind them.

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