NetEqualizer News Blog

“Think of it as regulating traffic as it merges onto the highway,” said Art Reisman, CEO and president of APconnections. “If it weren’t for the NetEqualizer, traffic would come to a standstill. It puts a delay on things like big downloads to slow them down.

“But the key is it’s temporary — if we didn’t, everything in the network would come to a halt.”

The NetEqualizer has become the “bandwidth optimization technology” of overseas companies such as Afghan Wireless, which was the first firm to provide public Internet access in Afghanistan, and Blackwater USA, the controversial personal-security company with the largest presence in the region.

Afghan Telecom, which became the official telecommunications provider of the government when it was incorporated by the Ministry of Communications and Internet Technology in 2005, also uses the NetEqualizer. APconnections currently has supplied NetEqualizer to more than 10 companies in the region.

“We don’t want to take credit for anything grand over there,” Reisman said. “We’re just providing a service. But it’s good they have a product like ours that they can count on. But we’re not going to create an office over there or anything.”

NetEqualizers are used all over the world, including Africa. This summer, APconnections announced it has served more than 1 million Internet users.

APconnections competes with the Israeli product NetEnforcer and the California-based company Packeteer, both of which provide products with similar services as the NetEqualizer.

“We do things a little differently than those companies, but still accomplish the same things a little cheaper,” Reisman said. “We’ve kind of developed a cult following. We’re the smaller player, but the people who use us would never switch.”