Looking To Block P2P?

May 27, 2010 — netequalizer

Article reprinted from Slyck.com

By Thomas Mennecke

Let’s face it. P2P networking takes up a considerable amount of bandwidth. Whether you are a network administrator for a college LAN (Local Area Network) or an ISP, some estimates place P2P consumption (especially BitTorrent) at 60%. However, figuring out the most practical solution for various administrators varies. Should you outright ban P2P traffic? Incorporate bandwidth throttles? NetEqualizer lets you choose from these options and much more.

ISPs are in a more precarious situation than say a college LAN administrator. If P2P traffic begins to saturate a college network, the LAN administrator does not have to worry all that much if the decision is made to filter or block file-sharing traffic. Perhaps some people may complain, but the loss of revenue is not a concern.

ISPs on the other hand must take this into heavy consideration. P2P traffic consumes an enormous amount of bandwidth compared to the amount of individuals that use it. For example, CacheLogic, a P2P measuring and network solutions firm, states P2P traffic can consume a majority of the ISPs bandwidth, easily blowing away HTTP. Comparatively, only a relative few individuals actually utilize such high consumption protocols.

So here is the tricky part. ISPs know that P2P has helped fuel the broadband revolution. While not everyone uses BitTorrent; eDonkey2000, FastTrack, Gnutella, etc. are very popular. Block P2P users, an the ISP might face a significant backlash. Throttle their bandwidth, and the ISP might have similar results.

One of the more compromising solutions has been offered from CacheLogic, which aims to make everyone happy. CacheLogic’s function is to “cache” or store common P2P files based on the frequency of search queries. Instead of P2P traffic bogging down and ISPs network, it simple searches the cache server. P2P fans are left to enjoy their file-sharing bliss and web surfers can happily surf the World Wide Web.

However, say you are not interested in making the P2P crowd happy, and catering to web surfers is the priority. Say you want to throttle or block P2P traffic completely…then APConnection’s Net Equalizer comes into play.

According to a press release issued by APConnection today, their product “Net Equalizer” will now be distributed on a worldwide scale. Net Equalizer aims to give priority to web based traffic, while throttling back those who utilized P2P software. When file-sharing traffic begins to slow down those surfing the web, its “fairness” algorithing kicks. For more information on Net Equalizer, read the FAQ here.

“The recently signed distributors have selected NetEqualizer primarily for its ability to deliver automated bandwidth control. Other features that have driven adoption include the enhancement of security offerings with the ability to block and control p2p traffic and unique quality of service (QoS) capabilities that enable distributors to include NetEqualizer as part of a service provider VoIP package.”

NetEqualizer is a stark contrast to CacheLogic, which aims to compromise rather than block or throttle P2P traffic. Regardless, NetEqaulizer’s solution is straight forward and offers and immediate solution to a network that is bogged down with P2P traffic. However, as file-sharing and P2P traffic becomes more mainstream, consumers may take into consideration whether an ISP uses NetEqualizer or CacheLogic as a network management solution.

Posted in Bandwidth Management, News. Tags: , . Leave a Comment »

Behind the Scenes on the latest Comcast Ruling on Net Neutrality

April 7, 2010 — netequalizer

Yesterday the FCC ruled in favor of Comcast regarding their rights to manipulate consumer traffic . As usual, the news coverage was a bit oversimplified and generic. Below we present a breakdown of the players involved, and our educated opinion as to their motivations.

1) The Large Service Providers for Internet Service: Comcast, Time Warner, Quest

From the perspective of Large Service Providers, these companies all want to get a return on their investment, charging the most money the market will tolerate. They will also try to increase market share by consolidating provider choices in local markets. Since they are directly visible to the public, they will also be trying to serve the public’s interest at heart; for without popular support, they will get regulated into oblivion. Case in point, the original Comcast problems stemmed from angry consumers after learning their p2p downloads were being redirected and/or  blocked.

Any and all government regulation will be opposed at every turn, as it is generally not good for private business. In the face of a strong headwind, don’t be surprised if Large Service Providers might try to reach a compromise quickly to alleviate any uncertainty.  Uncertainty can be more costly than regulation.

To be fair, Large Service Providers are staffed top to bottom with honest, hard-working people but, their decision-making as an entity will ultimately be based on profit.  To be the most profitable they will want to prevent third-party Traditional Content Providers from flooding  their networks with videos.  That was the original reason why Comcast thwarted bittorrent traffic. All of the Large Service Providers are currently, or plotting  to be, content providers, and hence they have two motives to restrict unwanted traffic. Motive one, is to keep their capacities in line with their capabilities for all generic traffic. Motive two, would be to thwart other content providers, thus making their content more attractive. For example who’s movie service are you going to subscribe with?  A generic cloud provider such as Netflix whose movies run choppy or your local provider with better quality by design?

2) The Traditional Content Providers:  Google, YouTube, Netflix etc.

They have a vested interest in expanding their reach by providing expanded video content.  Google, with nowhere to go for new revenue in the search engine and advertising business, will be attempting  an end-run around Large Service Providers to take market share.   The only thing standing in their way is the shortcomings in the delivery mechanism. They have even gone so far as to build out an extensive, heavily subsidized, fiber test network of their own.  Much of the hubbub about Net Neutrality is  based on a market play to force Large Service Providers to shoulder the Traditional Content Providers’ delivery costs.  An analogy from the bird world would be the brown-headed cowbird, where the mother lays her eggs in another bird’s nest, and then lets her chicks be raised by an unknowing other species.  Without their own delivery mechanism direct-to-the-consumer, the Traditional Content Providers  must keep pounding at the FCC  for rulings in their favor.  Part of the strategy is to rile consumers against the Large Service Providers, with the Net Neutrality cry.

3) The FCC

The FCC is a government organization trying to take their existing powers, which were granted for airwaves, and extend them to the Internet. As with any regulatory body, things start out well-intentioned, protection of consumers etc., but then quickly they become self-absorbed with their mission.  The original reason for the FCC was that the public airways for television and radio have limited frequencies for broadcasts. You can’t make a bigger pipe than what frequencies will allow, and hence it made sense to have a regulatory body oversee this vital  resource. In  the early stages of commercial radio, there was a real issue of competing entities  broadcasting  over each other in an arms race for the most powerful signal.  Along those lines, the regulatory entity (FCC) has forever expanded their mission.  For example, the government deciding what words can be uttered on primetime is an extension of this power.

Now with Internet, the FCC’s goal will be to regulate whatever they can, slowly creating rules for the “good of the people”. Will these rules be for the better?  Most likely the net effect is no; left alone the Internet was fine, but agencies will be agencies.

4) The Administration and current Congress

The current Administration has touted their support of Net Neutrality, and perhaps have been so overburdened with the battle on health care and other pressing matters that there has not been any regulation passed.  In the face of the aftermath of the FCC getting slapped down in court to limit their current powers, I would not be surprised to see a round of legislation on this issue to regulate Large Service Providers in the near future.  The Administraton will be painted as consumer protection against big greedy companies that need to be reigned in, as we have seen with banks, insurance companies, etc…. I hope that we do not end up with an Internet Czar, but some regulation is inevitable, if nothing else for a revenue stream to tap into.

5) The Public

The Public will be the dupes in all of this, ignorant voting blocks lobbied by various scare tactics.   The big demographic difference on swaying this opinion will be much different from the health care lobby.  People concerned for and against Internet Regulation will be in income brackets that have a higher education and employment rate than the typical entitlement lobbies that support regulation.  It is certainly not going to be the AARP or a Union Lobbyist leading the charge to regulate the Internet; hence legislation may be a bit delayed.

6) Al Gore

Not sure if he has a dog in this fight; we just threw him in here for fun.

7) NetEqualizer

Honestly, bandwidth control will always be needed, as long as there is more demand for bandwidth than there is bandwidth available.  We will not be lobbying for or against Net Neutrality.

8) The Courts

This is an area where I am a bit weak in understanding how a Court will follow legal precedent.  However, it seems to me that almost any court can rule from the bench, by finding the precedent they want and ignoring others if they so choose?  Ultimately, Congress can pass new laws to regulate just about anything with impunity.  There is no constitutional protection regarding Internet access.  Most likely the FCC will be the agency carrying out enforcement once the laws are in place.

Posted in Commentary and Editorials, Net Neutrality, News. Tags: , , , , , . Leave a Comment »

APconnections Announces 50-Percent-Off Sale of New NetEqualizer-Lite

May 26, 2009 — netequalizer

Beginning May 26, all customers purchasing a full size NetEqualizer 2000/3000 model will qualify for a 50-percent discount on the NetEqualizer-Lite. In addition, the offer will be extended to all existing NetEqualizer users who will also be entitled to the 50-percent discount on their first NetEqualizer-Lite purchase. This offer is valid until June 30, 2009. Limit two per customer.

As well as offering users the same services available through previously released NetEqualizer models, the NetEqualizer-Lite is Power-over-Ethernet (PoE), handling up to 10 megabits of traffic and 200 users. Furthermore, the NetEqualizer-Lite also serves to solve hidden node issues without customers having to change their existing access points.*

Although the core technology behind the NetEqualizer has not changed, with the latest release price point, many ISPs and businesses are deploying the NetEqualizer-Lite closer to end users, often directly behind congested access points.

After just over a month in the field, NetEqualizer-Lite users are reporting they can now easily increase Internet subscribers by 30 to 50 percent at once congested towers and AP sites. For example, a customer with an 802.11b radio now has 100 subscribers on his network and is still running smoothly. In the past, this customer’s norm for saturation stood at roughly 20 users, but he is now enjoying a 500-percent increase after installing the NetEqualizer-Lite. This is translating into both higher revenues and a more satisfied customer base.

The NetEqualizer-Lite lists at $1499. In addition to the 50-percent discount, we are also currently offering volume discounts. Pricing information on all other NetEqualizer models is available online at http://www.netequalizer.com. For more information, please contact APconnections at 1-800-918-2763 or admin@apconnections.net.

*Hidden nodes are a problem frequently encountered by commercial wireless operators that has previously been solved using APconnections’ AirEqualizer technology. The NetEqualizer-Lite’s capability to offer similar solutions is simply one of the multiple benefits of the technology for administrators of networks of many different types and sizes.

Posted in Press Releases. Tags: , , , , , , , , , , , , , , . Leave a Comment »

NetEqualizer-Lite Revolutionizing WISP Performance

May 21, 2009 — netequalizer

After just over a month in the field, NetEqualizer-Lite users are reporting they can now easily increase Internet subscribers by 30 to 50 percent at once congested towers and access point (AP) sites. For example, a customer with an 802.11 B radio now has 100 subscribers on his network and is still running smoothly. In the past, this customer’s norm for saturation stood at roughly 20 users, but he is now enjoying a 500-percent increase after installing the NetEqualizer-Lite. This is translating into both higher revenues and a more satisfied customer base.

Although the core technology behind the NetEqualizer has not changed, with the latest release price point, many users are deploying the NetEqualizer-Lite closer to customers or just behind their congested wireless access points. Customer satisfaction with the new release has been consistent across the board, with users voicing their reviews to us directly as well as online. One user on DSLReports.com commented:

“The Netequalizer has resulted in dramatically improved service to our customers….Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance” (dslreports.com).

In addition to offering users the same services available through previously released NetEqualizer models, the NetEqualizer-Lite is Power-over-Ethernet (PoE), handling up to 10 megabits of traffic and 200 users. Furthermore, the NetEqualizer-Lite also serves to solve hidden node issues without customers having to change their existing APs.*

The NetEqualizer-Lite lists at $1499, but we are currently offering volume discounts. Please contact us for more information at 1-800-918-2763 or admin@apconnections.net.

*Hidden nodes are a problem frequently encountered by commercial wireless operators that has previously been solved using APconnections’ AirEqualizer technology. The NetEqualizer-Lite’s capability to offer similar solutions is simply one of the multiple benefits of the technology for administrators of networks of many different types and sizes.
Posted in Press Releases, Testimonials. Tags: , , , , , , , , , , . Leave a Comment »

NetEqualizer-Lite Is Now Available!

May 11, 2009 — netequalizer

Last month, we introduced our newest release, a Power-over-Ethernet NetEqualizer. Since then, with your help, we’ve titled the new release the NetEqualizer-Lite and are already getting positive feedback from users. Here’s a little background about what led us to release the NetEqualizer-Lite…Over the years, we’d had several customers express interest in placing a NetEqualizer as close as possible to their towers in order to relieve congestion. However, in many cases, this would require both a weatherproof and low-power NetEqualizer unit – two features that were not available up to this point. However, in the midst of a growing demand for this type of technology, we spent the last few months working to meet this need and thus developed the NetEqualizer-Lite.

Here’s what you can expect from the NetEqualizer–Lite:

  • Power over Ethernet
  • Up to 10 megabits of shaping
  • Up to 200 users
  • Comes complete with all standard NetEqualizer features

And, early feedback on the new release has been positive. Here’s what one user recently posted on DSLReports.com:

We’ve ordered 4 of these and deployed 2 so far. They work exactly like the 1U rackmount NE2000 that we have in our NOC, only the form factor is much smaller (about 6x6x1) and they use POE or a DC power supply. I amp clamped one of the units, and it draws about 7 watts….The Netequalizer has resulted in dramatically improved service to our customers. Most of the time, our customers are seeing their full bandwidth. The only time they don’t see it now is when they’re downloading big files. And, when they don’t see full performance, its only for the brief period that the AP is approaching saturation. The available bandwidth is re-evaulated every 2 seconds, so the throttling periods are often brief. Bottom line to this is that we can deliver significantly more data through the same AP. The customers hitting web pages, checking e-mail, etc. virtually always see full bandwidth, and the hogs don’t impact these customers. Even the hogs see better performance (although that wasn’t one of my priorities). (DSLReports.com)

Pricing for the new model will be $1,200 for existing NetEqualizer users and $1,550 for non-customers purchasing their first unit. However, the price for subsequent units will be $1,200 for users and nonusers alike.

For more information about the new release, contact us at admin@apconnections.net or 1-800-918-2763.

Posted in New Features. Tags: , , , , , , , , , , , , . 1 Comment »

Speeding up Your T1, DS3, or Cable Internet Connection with an Optimizing Appliance

April 30, 2009 — netequalizer

By Art Reisman, CTO, APconnections (www.netequalizer.com)

Whether you are a home user or a large multinational corporation, you likely want to get the most out of your Internet connection. In previous articles, we have  briefly covered using Equalizing (Fairness)  as a tool to speed up your connection without purchasing additional bandwidth. In the following sections, we’ll break down  exactly how this is accomplished in layman’s terms.

First , what is an optimizing appliance?

An optimizing appliance is a piece of networking equipment that has one Ethernet input and one Ethernet output. It is normally located between the router that terminates your Internet connection and the users on your network. From this location, all Internet traffic must pass through the device. When activated, the optimizing appliance can rearrange traffic loads for optimal service, thus preventing the need for costly new bandwidth upgrades.

Next, we’ll summarize equalizing and behavior-based shaping.

Overall, equalizing is a simple concept. It is the art form of looking at the usage patterns on the network, and when things get congested, robbing from the rich to give to the poor. In other words, heavy users are limited in the amount of badwidth to which they have access in order to ensure that ALL users on the network can utilize the network effectively. Rather than writing hundreds of rules to specify allocations to specific traffic as in traditional application shaping, you can simply assume that large downloads are bad, short quick traffic is good, and be done with it.

How is Fairness implemented?

If you have multiple users sharing your Internet trunk and somebody mentions “fairness,” it probably conjures up the image of each user waiting in line for their turn. And while a device that enforces fairness in this way would certainly be better than doing nothing, Equalizing goes a few steps further than this.

We don’t just divide the bandwidth equally like a “brain dead” controller. Equalizing is a system of dynamic priorities that reward smaller users at the expense of heavy users. It is very very dynamic, and there is no pre-set limit on any user. In fact, the NetEqualizer does not keep track of users at all. Instead, we monitor user streams. So, a user may be getting one stream (FTP Download) slowed down while at the same time having another stream untouched(e-mail).

Another key element in behavior-based shaping is connections. Equalizing takes care of instances of congestion caused by single-source bandwidth hogs. However, the other main cause of Internet gridlock (as well as bringing down routers and access points) is p2p and its propensity to open hundreds or perhaps thousands of connections to different sources on the Internet. Over the years, the NetEqualizer engineers have developed very specific algorithms to spot connection abuse and avert its side effects.

What is the result?

The end result is that applications such as Web surfing, IM, short downloads, and voice all naturally receive higher priority, while large downloads and p2p receive lower priority. Also, situations where we cut back large streams is  generally for a short duration. As an added advantage, this behavior-based shaping does not need to be updated constantly as applications change.

Trusting a heuristic solution such as NetEqualizer is not always an easy step. Oftentimes, customers are concerned with accidentally throttling important traffic that might not fit the NetEqualizer model, such as video. Although there are exceptions, it is rare for the network operator not to know about these potential issues in advance, and there are generally relatively few to consider. In fact, the only exception that we run into is video, and the NetEqualizer has a low level routine that easily allows you to give overriding priority to a specific server on your network, hence solving the problem. The NetEqualizer also has a special feature whereby you can exempt and give priority to any IP address specifically in the event that a large stream such as video must be given priority.

Through the implementation of Equalizing technology, network administrators are able to get the most out of their network. Users of the NetEqualizer are often surprised to find that their network problems were not a result of a lack of bandwidth, but rather a lack of bandwidth control.

See who else is using this technology.

Created by APconnections, the NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology dynamically and automatically gives priority to latency sensitive applications, such as VoIP and email. Click here for a full price list.

Posted in Bandwidth Management, Educational Articles, Network Speed. Tags: , , , , , , , , , , , , . 2 Comments »

APconnections Releases NetEqualizer for Small Business and WISP Market

April 13, 2009 — netequalizer 

LAFAYETTE, Colo., April 13 /PRNewswire/ -- APconnections (http://www.netequalizer.com),
a leading supplier of plug-and-play bandwidth shaping products,
today announced the release of its newest NetEqualizer model,
developed specifically with WISPs and small business users in mind.

This newest NetEqualizer release easily handles up to 10 megabits of traffic and up to 100 users, allowing room for expansion for growing demand. Furthermore, in addition to offering all standard NetEqualizer features, this smaller model will be Power over Ethernet, providing administrators greater flexibility in placing the unit within their network.

The model was developed to meet a growing demand both for an affordable traffic shaping device to help small businesses run VoIP concurrent with data traffic over their Internet link as well as a need for a shaping unit with PoE for the WISP market.

In a large wireless network, congestion often occurs at tower locations. However, with a low-cost PoE version of the NetEqualizer, wireless providers can now afford to have advanced bandwidth control at or near their access distribution points.

“About half of wireless network slowness comes from p2p (Bit Torrent) and video users overloading the access points,” said Joe D’Esopo, vice president of business development at APconnections. “We have had great success with our NE2000 series, but the price point of $2,500 was a bit too high to duplicate all over the network.”

For a small- or medium-sized office with a hosted VoIP PBX solution, the NetEqualizer is one of the few products on the market that can provide QoS for VoIP over an Internet link. And now, with volume pricing approaching $1,000, the NetEqualizer will help revolutionize the way offices use their Internet connection.

Pricing for the new model will be $1,200 for existing NetEqualizer users and $1,499 for non-customers purchasing their first unit. However, the price for subsequent units will be $1,200 for users and nonusers alike.

The NetEqualizer is a plug-and-play bandwidth control and WAN/Internet optimization appliance that is flexible and scalable. When the network is congested, NetEqualizer’s unique “behavior shaping” technology gives priority to latency sensitive applications, such as VoIP and email. It does it all dynamically and automatically, improving on other available bandwidth shaping technology. It controls network flow for the best WAN optimization.

APconnections is a privately held company founded in 2003 and is based in Lafayette, Colorado.

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Posted in Press Releases. Tags: , , , , , , , , , , . Leave a Comment »
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