Inside the Thought Process of a Customer Buying a Traffic Shaper

Editor note: Here is a snippet of an e-mail re-printed with permission from a perspective customer. Their analogy on how a NetEqualizer compares to some of the competition was one of those aha moments where a customer gets it.

“My view is to try NetEqualizer and see how it works – I would then only apply a more expensive solution in instances that require special features or functionality not available with NetEqualizer. I believe this approach is the most practical. I also don’t believe that identifying and reporting on 100s of application types as performed by XXXXX and XXXXXXX serves much purpose. It would be like trying to manage freeway traffic flow by the identifying vehicle types and then reserving lanes per type. NetEqualizer works more like identifying a gang riding Harleys disrupting traffic and turns them into nice people riding Vespa scooters going with the flow.


Stephan Wickham
Product Marketing Manager

L 9 / 22 William Street
Melbourne, VIC 3000

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